What the Craftsman TV commercial - Made to Make is about.

Int. Living Room - Day

A warm and inviting living room is filled with various tools, materials, and unfinished projects. A Craftsman workbench takes the center stage, covered in sawdust and adorned with various DIY projects.

NARRATOR (V.O.)Craftsmanship, the pursuit of creating something extraordinary. At Craftsman, we celebrate the creators, the makers, and the dreamers who dare to turn their ideas into reality.

As the camera pans across the room, we see a young woman meticulously sanding a wooden shelf, her eyes focused and determined. Next to her, a father and his young son measure and cut pieces of wood, working side by side on a handmade toy airplane.

NARRATOR (V.O.)At Craftsman, we believe that in every piece we create, there lies a story waiting to be told. Our tools are a testament to the artistry, the passion, and the dedication that goes into making something uniquely yours.

The camera moves to a close-up of a man's weathered hands as he expertly carves intricate designs into a block of wood. His pride and satisfaction are evident as he gazes at the finished product, a beautifully crafted wooden sculpture.

NARRATOR (V.O.)Craftsman, made to make. We've been the trusted companion on countless adventures, providing the tools that empower individuals like you to shape your world.

As the camera pans out, we see a montage of craftsmen and women from various walks of life, each showcasing their unique skills and creations. A potter expertly molds clay into delicate vases, a blacksmith hammers molten metal into shape, and a leatherworker meticulously stitches together a one-of-a-kind bag.

NARRATOR (V.O.)Whatever your passion, whatever your craft, we are here to provide you with the tools and inspiration you need to bring your ideas to life. Because at Craftsman, we believe that everyone has the ability to create something extraordinary.

The screen fades to black, leaving the audience inspired and eager to embark on their own creative journeys.

SUPERIMPOSED TEXT:Craftsman. Made to Make.

FADE OUT.

Craftsman TV commercial - Made to Make produced for Craftsman was first shown on television on September 12, 2013.