What the Kmart Layaway TV commercial - Muñeco de Nieve is about.

The Kmart Layaway TV spot, titled 'Muñeco de Nieve,' is a heartwarming and festive commercial that captures the spirit of the holiday season. The ad opens with a young boy building a snowman with his father. As they finish their creation, the boy notices a dress in a store display window and asks his father if he can buy it for his mother as a Christmas gift.

The father tells him that they cannot afford it, but the boy is undeterred. He comes up with a plan to use Kmart layaway service, which allows the family to make small payments on the item over time until it is paid off. The rest of the TV spot shows the boy and his father sneaking around the house, hiding the dress and wrapping it in secret.

Finally, on Christmas morning, the mother opens her gift to find the beautiful dress, and the family shares a joyful moment together. The TV spot closes with the tagline, "Give happy, pay happy with Kmart layaway."

This touching commercial reminds viewers of the magic of the holiday season, the importance of giving, and the accessibility of Kmart layaway service, which can help families afford holiday gifts without breaking the bank. The ad's storytelling and message make it a memorable and heartwarming addition to Kmart's holiday marketing campaign.

Kmart Layaway TV commercial - Muñeco de Nieve produced for Kmart was first shown on television on October 31, 2013.