Canon is a well-established and prominent company in the field of imaging and optical products. Canon Inc. is a Japanese multinational corporation that was founded on August 10, 1937. The company has...
Canon Project Imaginat10n was a campaign that aimed to inspire amateur photographers and filmmakers to unleash their creativity by inviting them to participate in a unique photo and film contest. The Canon contest was created to encourage individuals with a passion for visual storytelling to use their cameras to craft films and images that capture the essence of real-person stories.
One of the main aspects of the campaign was the TV commercial featuring Grammy Award-winning actor and musician Jamie Foxx, and Academy Award-winning director Ron Howard. The commercial showcased Foxx as he discusses the concept of the contest with Howard, presenting the idea that every great film starts with a great story. Howard quickly agrees and highlights the importance of having a powerful narrative to connect with the audience.
Throughout the entire commercial, the importance of storytelling is emphasized, with Foxx and Howard taking turns adding their input and highlighting what it takes to create a meaningful and impactful film. They talk about the role of the camera and how it is a crucial tool in capturing those captivating moments, before diving into the key features of Canon’s cameras.
The commercial wraps up with a showcase of the work from previous winners of the contest, as well as an invitation to participate in the upcoming edition of the campaign. Viewers are encouraged to submit their most inspiring and unique ideas and images, with the chance to have their work showcased at an exclusive screening.
The commercial is a testament to the importance of storytelling and the power of visual imagery, inspiring young filmmakers and photographers across the globe to use their cameras to tell their stories in a more compelling way.
Canon Project Imaginat10n TV Commercial produced for Canon was first shown on television on November 3, 2013.
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