HistoryOlay, formerly known as Oil of Olay/Olaz/Ulan/Ulay, is an American skincare brand that was originally created in South Africa in the 1950s. The company was acquired by Procter & Gamble in 1985...
Title: A Radiant Transformation: Olay Total Effects CC Cream TV Spot
Introduction:In this captivating TV spot, Olay introduces its revolutionary beauty product, the Olay Total Effects CC Cream. This commercial takes viewers on a radiant journey, showcasing the transformative power of the CC cream and leaving them yearning for a flawless and youthful complexion.
Scene 1: Opening ShotsThe screen opens to a bright and sunlit room, with soft music playing in the background. The camera pans across a vanity table adorned with an array of skincare products, accentuated by the sleek design of the Olay Total Effects CC Cream tube standing proudly amongst them.
Scene 2: A Woman's Daily LifeWe are then introduced to a woman in her early thirties, confidently going about her daily routine. As she wakes up, the camera captures the natural glow of her skin. As she moves to the bathroom, she reaches for the Olay Total Effects CC Cream, hinting at the anticipation of what's to come.
Scene 3: Application of the CC CreamThe commercial takes a close-up shot of her fingers gracefully extracting a small dollop of the CC cream. She gently applies it to her face, showcasing the lightweight and velvety texture as it blends seamlessly into her skin. The camera closely follows the application process, highlighting the product's impressive coverage while still allowing her natural beauty to shine through.
Scene 4: Instant RadianceAs the woman finishes applying the CC cream, the camera switches to a mirror reflection shot. A sense of wonderment fills her eyes as she beholds her transformed complexion. The CC cream effortlessly evens out her skin tone, blurs imperfections, and imbues her face with a radiant glow.
Scene 5: Confidence in Every StepWith renewed confidence, the woman proceeds with her day, embodying the true spirit of the Olay Total Effects CC Cream. The camera captures her engaging in various activities such as a morning jog, a work meeting, and a date night. In each frame, her luminous and glowing complexion remains the focal point, radiating vitality and youthfulness.
Scene 6: Enthusiastic ReceptionAs the commercial nears its end, the narrative shifts to include testimonials from women of different ages and backgrounds, who extol the virtues of the Olay Total Effects CC Cream. They share their experiences of how this transformative product has become an essential part of their beauty routines and a true confidence booster.
Scene 7: Call to ActionThe commercial concludes with an inviting shot where the Olay Total Effects CC Cream and its promising benefits are displayed onscreen. A voiceover encourages viewers to experience the remarkable results for themselves, highlighting the availability of this game-changing product at select retailers or online.
Conclusion:The Olay Total Effects CC Cream TV spot encapsulates the essence of youthful radiance, showcasing the visible transformation that this innovative product can deliver. Through elegant cinematography, relatable characters, and glowing testimonials, Olay effectively conveys the power of their CC cream to enhance and celebrate natural beauty, leaving viewers eager to embrace their own radiant transformation.
Olay Total Effects CC Cream TV commercial produced for Olay was first shown on television on October 2, 2012.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...
Saatchi & Saatchi is a global advertising agency that was founded in London in 1970 by two brothers, Maurice and Charles Saatchi. The agency quickly gained a reputation for being innovative and creati...