What the Target TV commercial - Back to School: Go Team! is about.

Title: Target TV Spot, 'Back to School: Go Team!'

Introduction:In the bustling aisles of Target, the excitement of another school year looms in the air. Parents, armed with lists and shopping carts, navigate the colorful labyrinth of Back-to-School supplies, while children eagerly anticipate the adventures that lie ahead. To capture this exhilarating back-to-school spirit, Target has crafted a captivating TV spot titled 'Back to School: Go Team!' that encapsulates the joy, camaraderie, and empowerment of this special time.

Scene 1: The Morning RushThe TV spot opens with a montage of families rising before the crack of dawn, preparing for the mad dash of a typical school morning. The camera captures the frenzy of alarm clocks, hurried breakfasts, and last-minute backpack checks. However, amidst the chaos, there is a sense of togetherness and unity. Family members lend a hand to one another, as parents lovingly tie shoelaces or help with hair styling, all while sharing smiles and words of encouragement.

Scene 2: Journey to SchoolThe scene transitions to a bustling neighborhood, where groups of students and their families make their way to school. The atmosphere is bustling with energy and excitement. Kids zip past on colorful bikes, scooters, and skateboards, while others stroll hand-in-hand with their parents. As the children pass each other, there's an unspoken bond of camaraderie, an acknowledgment that they are all embarking on this journey together.

Scene 3: The Target ExperienceThe spot makes a seamless transition to showcasing the vibrant and lively Target store. The aisles are filled with Back-to-School supplies, bursting with colors and textures that ignite creativity. The children are now at the forefront of the action, eager to explore the wide array of products available to them.

Scene 4: Discovering Their PassionIn this scene, we witness children, from all walks of life, discovering their true passions. Whether it's a young artist finding inspiration in a new set of paints or an aspiring athlete eyeing the latest sports gear, the spot celebrates the idea that every child has the power to pursue their dreams and interests.

Scene 5: Joining ForcesThe TV spot concludes with a heartwarming moment of connection and inclusivity. The students reassemble outside the Target store, now equipped with everything they need for a successful year ahead. They form a spontaneous circle, joining hands and sharing smiles. Regardless of their different backgrounds, interests, and aspirations, they stand united as a team, ready to take on the challenges of the upcoming school year.

Conclusion:Target's 'Back to School: Go Team!' TV spot not only showcases the store's extensive range of Back-to-School supplies but also emphasizes the empowering journey of education. Through a visual narrative that uplifts family bonds, camaraderie, and the pursuit of passions, Target inspires children and their families to approach the school year with enthusiasm and a sense of collective spirit. By providing the tools and resources they need, Target's TV spot encourages children to express their individuality, chase their dreams, and ultimately succeed, leaving a lasting impression on their educational journey.

Target TV commercial - Back to School: Go Team! produced for Target was first shown on television on July 23, 2017.