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The 45Committee is an American conservative organization that produces political advertisements and engages in issue advocacy. In one of their TV spots, they focus on the theme of "Jobs vs. Mobs".
The TV spot opens with a montage of violent protests and demonstrations with police officers struggling to prevent chaos and maintain order. In a voiceover, the narrator claims that the protesters are "mobs" who damage buildings, burn cars and hurt people. The narrator then contrasts these images with a series of work-related shots, illustrating the importance of jobs and the hard work of everyday Americans.
The advertisement then puts forward the argument that the "mobs" are threatened by the jobs created by American businesses and that, therefore, they must resort to violent tactics. The narrator asserts that the "radical left" and their supporters are hypocrites who "talk jobs during the day, and torch buildings at night."
The theme of "Jobs vs. Mobs" is repeated throughout the advertisement, with footage of people at work and protesters causing havoc juxtaposed against one another. The narrator emphasizes that the choice is between "jobs and prosperity" or "violence and chaos."
Throughout the advertisement, the viewer is left with the impression that the protesters are a threat to American businesses and the economy, and that violence is the only way they can make their voice heard. The advertisement is a clear call-to-action for voters to support candidates who will protect jobs and prosperity and reject those who support "mobs" and violence.
45Committee TV commercial - Jobs vs. Mobs produced for 45Committee was first shown on television on October 20, 2020.
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