What the International WELL Building Institute TV commercial - Look for the Seal: Robert De Niro is about.

Title: Look for the Seal: Robert De Niro

Opening shot: A modern office space with large windows, allowing natural light to flood the room. The room is filled with lush green plants, creating a serene and fresh atmosphere. Employees can be seen working in the background, engaged and content.

Voiceover (V.O.): "In a world where wellness has become paramount, the International WELL Building Institute introduces a groundbreaking initiative to revolutionize our built environment."

Cut to iconic actor Robert De Niro standing confidently in the office space, dressed in a sharp suit. He looks directly into the camera, a determined expression on his face.

Robert De Niro: "When it comes to our health and well-being, we deserve more. That's why I support the International WELL Building Institute, because they believe in creating spaces that prioritize human health and wellness."

As De Niro speaks, footage is shown of various WELL-certified buildings, showcasing their unique features. Close-ups highlight the incorporation of natural light, ergonomic workstations, green spaces, and state-of-the-art air filtration systems.

V.O.: "The WELL Building Standard, the flagship certification program of the International WELL Building Institute, sets a new standard for human-centered design, prioritizing aspects such as air quality, water, nourishment, light, fitness, and comfort."

The camera pans across a diverse group of individuals, working together in a vibrant, WELL-certified building. People are engaged in various wellness activities, such as yoga classes in a sun-drenched wellness room, nutritious meals enjoyed in communal dining areas, and employees taking breaks in serene outdoor spaces.

V.O.: "Look for the WELL seal, a symbol of buildings that put people first. By choosing WELL-certified spaces, you prioritize your health, productivity, and overall well-being."

De Niro walks through the bustling office space, engaging in friendly conversations with employees. His presence exudes a sense of inspiration and motivation.

Robert De Niro: "Let's demand better spaces. Spaces that support our well-being and elevate our everyday experiences. Join me in looking out for the WELL seal."

Closing shot: De Niro stands in front of a large screen displaying the International WELL Building Institute's logo and the campaign slogan: "Look for the Seal - Because You Deserve WELL." The screen fades out, leaving the viewers inspired and intrigued by the innovative approach towards building wellness.

V.O.: "Visit the International WELL Building Institute's website to learn more about the game-changing WELL Building Standard and how you can be a part of the wellness revolution."

Fade to black with the International WELL Building Institute's logo displayed and their website address provided.

Note: This TV spot script aims to capture the essence of the International WELL Building Institute's campaign by featuring Robert De Niro as a prominent advocate for prioritizing human health and wellness in building design. The script emphasizes the importance of the WELL Building Standard and encourages viewers to actively seek out WELL-certified spaces to enhance their overall well-being.

International WELL Building Institute TV commercial - Look for the Seal: Robert De Niro produced for International WELL Building Institute was first shown on television on January 28, 2021.