Sign up to track 1,009 nationally aired TV ad campaigns for Target. In the past 30 days, Target has had 8,669 airings and earned an airing rank of #70 with a spend ranking of #31 as compared to all other advertisers.

Key demographics vary by outlet, time of day, and programming type, but they are generally composed of individuals who are younger and more affluent than the general public: "Young adult viewers have been TV's target demographic for decades, because they're thought to have less brand loyalty and more disposable income. ...

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

Demographic, psychographic, geographic, and behavioral are the four pillars of market segmentation, but consider using these four extra types to enhance your marketing efforts.

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

There are four key customer markets: consumer markets, business markets, global markets, and nonprofit and governmental markets. Consumer Markets - This includes companies that sell mass consumer goods and services.

Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.

Target Audiences In media, the target audience refers to the person or group for whom a message is created. Some messages, like personal email or thank-you notes, target just one person. Others are meant for larger audiences.

Land, labour, capital, and entrepreneurship markets are examples of factor markets. Factor markets have a supply side and a demand side. Factor demand is the willingness and ability of a firm to purchase factors of production.

A marketing information system has four components: the internal reporting system, the marketing research systems, the marketing intelligence system and marketing models. Internal reports include orders received, inventory records and sales invoices.

The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.

Lesson Summary There are three purposes for a message: inform, persuade or goodwill.