1956: Pay-Less National is founded in Topeka, Kansas, by two cousins, Louis and Shaol Pozez, to open self-service stores selling budget footwear.

Payless - Our motto: When in doubt, buy 'em all.

Payless did not evolve with the market. The Payless private label shoe selection became less and less competitive, offering repetitive shoe offerings while other budget retailers seasonally offered up-to-date, fashionable shoes, at similar price points.

failure to adjust to changing tastes, over-extension of debt, bad marketing, and 1000 other causes. In Payless case, they suffered from poor consumer perception (meaning, I suppose, that their marketing efforts were poor), too many stores, and too much debt.

HOUSTON – Payless is back. The shoe retailer, which has formally dropped the name “Shoesource” from its brand name, announced in a press release Tuesday that it is opening new online retail options and new brick-and-mortar locations.

Payless has officially returned to the North American market after filing for bankruptcy in April 2017 and again in February 2019.

But it also faced profound challenges. Many malls and shopping centers were entering a death spiral, with falling foot traffic, store closings and underinvestment. People were increasingly buying shoes online, along with most everything else. Payless had underinvested in its information technology infrastructure.

adidas claimed Payless' lower-cost athletic shoes could dilute its famous logo in the minds of consumers and tarnish its brand by association with a lower-quality product. In 2008, the jury found in favor of adidas, awarding $305 million, believed to be the largest verdict in a trademark case.

FRANKFURT, Germany - Adidas' breakup with Ye, the rapper formerly known as Kanye West, and the inability to sell his popular Yeezy line of shoes helped batter earnings at the end of last year, leading to a net loss of 513 million euros ($540 million).

Adidas' split from rapper Ye, formerly known as Kanye West, could cost the company some big bucks. The German sportswear company said Thursday that it could lose about $1.3 billion in revenue in 2023 if it's unable to sell its existing Yeezy inventory, and operating profit would fall by about $535 million.

The brand value of Nike has increased year-on-year since 2010 and reached around 50 billion U.S. dollars in 2022. In comparison, the adidas brand was valued at approximately 16 billion U.S. dollars in 2022 – increasing for the sixth consecutive year following two years of decline.

Adidas now expects currency-neutral revenues to decline at a mid-single-digit rate in 2023, from the high-single-digit rate previously estimated. In Greater China, second-quarter sales grew by 16.4% in currency-neutral terms, an indication that efforts to tailor products to that market are starting to bear fruit.