Cottonelle is a popular American brand of toilet paper, which has been around since 1972. The company is owned by Kimberly-Clark, a global consumer goods company headquartered in Texas. Cottonelle off...
The Cottonelle TV spot titled 'Bowling Alley' is a hilarious commercial aimed at bringing attention to the importance of cleanliness and proper hygiene. The ad opens with a woman who is trapped in the bathroom without toilet paper. She frantically searches through her purse, but all her efforts to find a tissue are in vain. Help comes in the form of a friendly man who slides a roll of Cottonelle toilet paper beneath the door.
The grateful woman begins to emerge, but just at that moment, the man puts his arm over the door to block any chance of her exit. She is confused at first, but then she hears him shout, "Spare!" The camera then pans to the outside of the room, revealing that the woman is actually trapped in a bowling alley stall, and the man is a bowler aiming for his final strike.
The ad continues with snippets of other interactions between bowlers and those in the bathroom stalls. Each time, the kind and thoughtful bowlers come to the rescue, supplying the trapped individuals with Cottonelle toilet paper, whether it be by sliding it beneath the door or simply tossing it over. The viewers are left laughing and charmed by the consideration demonstrated by the bowlers.
The premise of the commercial is successful in emphasizing the importance of cleanliness and the embarrassment of being caught off guard without toilet paper. The humor of the situation in the ad helps to make the product memorable and reinforces the idea that Cottonelle provides the best solution for toilet paper needs. The TV spot also reminds viewers that small acts of kindness can go a long way in alleviating embarrassing situations.
Cottonelle TV commercial - Bowling Alley produced for Cottonelle was first shown on television on December 29, 2013.
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