Rocket Mortgage is a leading online mortgage lender that has revolutionized the home financing industry. Founded in 2015 by Quicken Loans, Rocket Mortgage has quickly become a household name, thanks t...
Rocket Mortgage's TV Spot, entitled "The Mortgage Process Doesn't Have to Be a Battle," is a commercial that aims to showcase how easy it is to obtain a mortgage with their services. The commercial features a woman standing in a medieval battle scene, with a Viking warrior on one side and a Roman soldier on the other. The woman suddenly shouts, "Hey, hey, sorry everyone. Can we just stop everything for one second? This doesn't have to be a battle! Let's just go to Rocket Mortgage and get a completely online and on-demand mortgage experience."
The ad then transitions to various scenes showing how Rocket Mortgage makes the mortgage process simpler: a person taking a photo of a document with their phone camera, an animated diagram of the mortgage approval process, and a group of people happily standing outside of a house with a "sold" sign in the front yard.
Throughout the commercial, the message is clear: Rocket Mortgage offers a streamlined and stress-free alternative to the traditional, complicating, and sometimes brutal process of securing a mortgage. The closing message of the ad makes it clear that customers can obtain a mortgage anywhere, anytime with Rocket Mortgage's online and on-demand service.
In conclusion, Rocket Mortgage's "The Mortgage Process Doesn't Have to Be a Battle" commercial highlights the ease and convenience of obtaining a mortgage with their services. By presenting the traditional mortgage process as a chaotic, medieval-style battle, the ad emphasizes how Rocket Mortgage's digital platform is a refreshing and modern alternative to the dated and complex process of obtaining a mortgage in today's world.
Rocket Mortgage TV commercial - The Mortgage Process Doesnt Have to Be a Battle produced for Rocket Mortgage was first shown on television on April 1, 2018.
"It's Your Thing" by The Isley Brothers
"It's Your Thing" is a funk single by The Isley Brothers , released in 1969. The song was a response to Motown chief Berry Gordy's demanding hold on his artists after the Isley Brothers left the label. "It's Your Thing" became a huge hit, reaching number one on the R&B charts and number two on the Pop charts. The song's lyrics are about letting a girl know that she is free to spread her love around , as long as he gets some of it too.
The Isley Brothers released the album "It's Our Thing" in April 1969, which included "It's Your Thing" along with other hits. The album was released on their own T-Neck Records imprint.
"It's Your Thing" has been covered and sampled by many artists over the years, and is considered a classic in the funk and R&B genres.
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