What the Midas TV commercial - The Golden Guarantee: Brake Service is about.
Midas TV spot 'The Golden Guarantee: Brake Service' is an ad that stands out due to its humorous and attention-grabbing approach. The spot opens with a man driving a car on the road, musing about how he wishes he could save money on car repairs. Suddenly, the car pulls into the Midas shop, and the man is met by a Midas technician with a hilariously over-the-top gold outfit and a guarantee of quality brake service backed by a gold-colored warranty.
The ad's central message is that Midas is the place to go for brake service, but it's delivered in a way that is both entertaining and memorable. The "Golden Guarantee" concept is used to emphasize the quality and reliability of Midas services, while the whimsical costume of the technician adds a touch of levity to the spot.
Throughout the ad, viewers are drawn in by the bold visuals, bright colors, and comical characters. The spot ends with the man driving out of the shop with a Midas sticker plastered on the windshield, which seems to reinforce the Golden Guarantee concept.
Overall, the Midas TV spot 'The Golden Guarantee: Brake Service' succeeds in promoting Midas as the go-to destination for quality brake service while also managing to entertain viewers with its playful and memorable approach.
Midas TV commercial - The Golden Guarantee: Brake Service produced for
Midas
was first shown on television on October 3, 2017.
Frequently Asked Questions about midas tv spot, 'the golden guarantee: brake service'
THE GOLDEN GUARANTEE
Our parts* are guaranteed for as long as you own your car. At Midas, we stand by our parts with our Golden Guarantee. Whether it's brake pads, or shocks and struts, they're all backed by our Limited Lifetime** Guarantee.
What we guarantee. As you would expect from Midas we guarantee all workmanship and new parts that we supply and fit. So should any new part supplied by Midas be found to be defective or incorrectly fitted during the guarantee period Midas will rectify or replace the part at no charge.
Trust the Midas touch
The name is derived from the king Midas and his golden touch, hence the slogan "Trust the Midas touch".
However, having a lifetime guarantee does not mean that you will never need new brake pads again. In most cases, it only means that the manufacturer or shop that sold you the warranty will give you the new brake pads free of charge when you bring them your worn out set.
20,000 to 80,000 miles
Depending on your vehicle, climate, brake parts, and driving patterns, your brake pads or shoes may last anywhere from 20,000 to 80,000 miles. Brake fluid can last 2-5 years.
1. Classical Mythology. a Phrygian king, son of Gordius, who was given by Dionysus the power of turning whatever he touched into gold. 2. a person of great wealth or great moneymaking ability.
Midas was a man who wished that everything he touched would turn into gold. However, he had not thought that this wish was not actually a blessing, but a curse. His greed invites us to think and realize the consequences that may lead us to become slaves of our own desires.
What is the warranty coverage for brakes? Generally, car warranties do not cover wear items like brake pads, rotors, shoes, and drums, however, a manufacturer may authorize a warranty repair if excessive wear is not detected upon inspection on a vehicle less than a year old.
Brake pads can last anywhere between 30,000 and 70,000 miles. Their longevity depends on your driving style and typical driving conditions. Using data provided by Federal Highway Administration statistics on how many miles people drive annually, typical brake pads will last between 3 and 7 years.
The story of King Midas and The Golden Touch reminds readers of two very important things: remember what really matters and be careful what you wish for.
King Midas of Phrygia is a familiar figure in Greek mythology, but he may have been based on an actual late-8th century BCE ruler known in Old Phrygian inscriptions and Assyrian sources as 'Mita of Mushki' (r. 738 BCE to c. 696 BCE).
Midas (/ˈmaɪdəs/; Greek: Μίδας) was the name of a king in Phrygia with whom several myths became associated, as well as two later members of the Phrygian royal house. The most famous King Midas is popularly remembered in Greek mythology for his ability to turn everything he touched into gold.