Let's Get You Taken Care Of - Discount Tire/America's Tire has adopted a new marketing campaign featuring the tagline "Let's Get You Taken Care Of," a message the company said embodies its "culture of helping drivers feel at ease."

discounttire.com's top 5 competitors in September 2023 are: tirerack.com, goodyear.com, americastire.com, discounttiredirect.com, and more. According to Similarweb data of monthly visits, discounttire.com's top competitor in September 2023 is tirerack.com with 6.5M visits.

The Latin quotation from Horace, "Nunc est Bibendum" ("Now it is time to drink") proclaimed by the character was also reused by Michelin: "Cheers, the Michelin tire drinks up obstacles!" This slogan had been launched by Andre Michelin a few years prior to convince engineers of the benefits of tires.

According to company history, Halle chose the name Discount Tire because it implied customers could get a deal on a tire.

Michelin competitors include Bridgestone Americas, Continental, Goodyear and Pirelli & C..

Regional names Discount Tire is known as America's Tire in Northern and Central California, along with the Greater Los Angeles area and the Coachella Valley. In Southern California, this name is used because of the pre-existence of an unrelated 36-store chain called Discount Tire and Service Centers.

Goodyear earned the title of the world's largest tire company in 1916 and adopted the slogan, “More people ride on Goodyear tires than on any other kind.” They later became the world's largest rubber company, based on sales, in 1926.

Legend has it Edward noticed a pile of tyres on the Michelin stand and commented to his brother that, “with arms, it would make a man”. From this kernel, the beloved mascot grew. He was first painted in 1898 by the poster artist O'Galop, the alias of Marius Rossillon, and was apparently an immediate success.

Discount Tire / America's Tire / Discount Tire Direct / Tire Rack is the world's largest tire and wheel retailer. The company was founded in 1960 and serves customers across the country.

Michelin owns the BFGoodrich, Kleber, Tigar, Riken, Kormoran and Uniroyal (in North America) tyre brands. Michelin is committed to conducting all business in a responsible manner including delivering efficient solutions to meet the expectations and aspirations of customers and shareholders.

French company Michelin has been rated both the most valuable and strongest tyre brand, valued at US$ 7.9 billion.

Fact Sheet