What the Cottonelle TV commercial - Talk About Your Bum: Marathon is about.

Title: Cottonelle TV Spot, 'Talk About Your Bum: Marathon'

In a bid to promote the importance of good hygiene and the comfort of a clean behind, Cottonelle has released a hilarious and unforgettable TV spot called 'Talk About Your Bum: Marathon.' This cheeky commercial captures the attention of viewers through its clever and light-hearted approach.

The TV spot begins with a group of friends gathered around a living room, lively discussing their participation in an upcoming marathon. As they excitedly discuss their training strategies and enthusiasm for the event, a mischievous grin spreads across the face of one member of the group.

Suddenly, the camera zooms in on the cunning friend, revealing their devious plan. They begin to enlighten their companions on a vital but often overlooked aspect of marathon preparation - the cleanliness of their behinds. Unbeknownst to the others, this friend has been using Cottonelle toilet paper, which has played an integral role in their marathon training.

Through a series of comedic and relatable anecdotes, the friend emphasizes the importance of feeling fresh and comfortable during intense physical activities. They share stories of discomfort, chafing, and even unfortunate incidents during previous marathons that were directly related to subpar bathroom experiences.

The TV spot takes a humorous turn as the friend brings out a whiteboard filled with statistics and visually appealing diagrams, illustrating the many benefits of Cottonelle. With an over-the-top enthusiasm, they explain that the soft and gentle texture of Cottonelle toilet paper provides an unparalleled level of comfort during race day.

Interwoven into the commercial are comical scenes showcasing the friend secretly distributing Cottonelle toilet paper to their companions, as if it were a coveted secret weapon. As each friend receives their own roll, their eyes light up with surprise and curiosity, eager to experience the softness and cleanliness for themselves.

The commercial closes with the group of friends joyfully bouncing around, demonstrating their newfound confidence in conquering the marathon. As they hilariously chant "Talk about your bum!" in unison, the screen transitions to a visually appealing shot of the Cottonelle logo, leaving the audience with a lasting impression of the remarkable benefits of their product.

The Cottonelle TV spot, 'Talk About Your Bum: Marathon,' successfully captivates viewers with its playful approach to discussing personal hygiene. By cleverly combining humor, relatability, and the promotion of a quality product, Cottonelle manages to convey the message that taking care of one's behind is just as important as any other aspect of marathon preparation. With this memorable commercial, Cottonelle ensures that audiences will never underestimate the significance of a clean bum again.

Cottonelle TV commercial - Talk About Your Bum: Marathon produced for Cottonelle was first shown on television on September 8, 2013.