What the Mitsubishi 100th Anniversary Sales Event TV commercial - Honey is about.

Title: Mitsubishi 100th Anniversary Sales Event TV Spot: 'Honey'

Introduction:In celebration of Mitsubishi's momentous 100th anniversary, the automaker embarked on a grand Sales Event, captivating audiences with their TV spot titled 'Honey.' This compelling advertisement draws viewers into an emotional narrative, showcasing Mitsubishi's commitment to innovation, excellence, and the enduring power of love.

Synopsis:The television commercial 'Honey' begins by introducing a picturesque suburban neighborhood, where a middle-aged couple, Lisa and John, resides. Lisa, a vibrant and dynamic woman, strolls along the sidewalk, accompanied by her loyal and faithful companion, Honey, an energetic Golden Retriever.

As Lisa walks, she notices something peculiar: a bright red bow tied neatly around a parked car's side-view mirror. Curiosity piques her interest as the camera zooms in on the Mitsubishi emblem—an immediate connection to the ongoing 100th anniversary campaign. Lisa's playful demeanor takes over, and her smile widens as she approaches the car.

The audience is transported back in time through a series of flashbacks, revealing Lisa and John's cherished memories connected to Mitsubishi vehicles. Each vehicle represents a significant chapter in their lives—their first date, the car that carried them to their wedding, and the one that became their family hauler.

The car's internal monologue, voiced by an actor with a soothing tone, narrates the story, underscoring the profound impact Mitsubishi has had on Lisa and John's lives. It highlights the reliability, durability, and inventiveness of Mitsubishi's vehicles throughout the years, while emphasizing the brand's ability to adapt and stay relevant for a century.

The montage of heartwarming memories takes a bittersweet turn as the narrative shifts to the present day. The once vibrant Lisa is now grayed with age, her spirit as unwavering as ever. Honey, now aged as well, stands loyally by her side, creating a stark contrast highlighting the passage of time.

Lisa approaches the car and gently strokes the red bow, a symbol of the enduring connection between Mitsubishi and her family. A sense of nostalgia washes over her, and with determination, she decides to seize the moment. She jumps into the driver's seat, Honey happily accompanying her.

The final scene showcases Lisa and Honey driving off, embracing their new journey, and capturing the essence of Mitsubishi's 100th anniversary Sales Event. Alongside the tagline "A century of excellence. Embrace the next drive," the commercial delivers a powerful message that

Mitsubishi 100th Anniversary Sales Event TV commercial - Honey produced for Mitsubishi was first shown on television on February 10, 2017.