Citizens United: What is it?Citizens United is a conservative nonprofit organization in the United States that gained national attention following a controversial U.S. Supreme Court ruling on campaign...
Citizens United is a conservative political organization that has become well-known for their TV spots, which often feature emotionally charged messaging aimed at eliciting strong reactions from viewers. One such ad, titled 'How We Feel', is a prime example of this approach.
The ad opens with footage of a crowd of people gathered outside a government building, holding signs and chanting slogans. The text on the screen reads, "How we feel about the direction of our country." The scene quickly shifts to a montage of different individuals, each looking directly into the camera and conveying their fears and frustrations about the state of the nation.
One woman says, "I worry about my children's future." Another man declares, "We're losing our freedoms." A young girl looks on, her face filled with concern as a voiceover declares, "Our nation is in crisis, and the politicians don't seem to care."
The ad goes on to lay blame for the country's problems squarely at the feet of Washington politicians, accusing them of being out of touch with the concerns of regular Americans. It ends with a call to action, urging viewers to join Citizens United in its efforts to hold politicians accountable and restore power to the people.
Overall, the 'How We Feel' ad is a powerful and emotionally charged piece of political messaging that clearly plays on viewers' fears and frustrations about the state of the nation. Whether or not viewers agree with Citizens United's political views, there is no denying that this ad is effective in conveying its message.
Citizens United TV commercial - How We Feel produced for Citizens United was first shown on television on September 18, 2018.
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