Madison Reed is a cosmetic company founded in 2013 by Amy Errett, a former partner at venture capital firm Maveron. The company aims to revolutionize the hair coloring industry by offering salon-quali...
In the bustling world of hair care, Madison Reed stands out with its revolutionary TV spot, aptly titled "Better Ingredients, Brilliant Hair Color at Home." The sleek and captivating advertisement takes viewers on a mesmerizing journey through the transformative power of Madison Reed's hair color products, leaving them in awe of the stunning results.
The ad begins with a glimpse into a vibrant salon, alive with energy and creativity. As the camera pans across stylish hair professionals effortlessly working their magic, a voiceover captures the audience's attention, proclaiming, "Discover a new way to color your hair, right from the comfort of your own home."
The scene transitions seamlessly, transporting viewers into a cozy and inviting living room. Here, an everyday woman, representative of the Madison Reed target audience, sits confidently in front of a mirror. With a look of determination in her eyes, she grabs a Madison Reed hair coloring kit and begins her journey towards a radiant transformation.
As the woman opens the kit, the camera zooms in on the meticulously curated assortment of "better ingredients" that make Madison Reed hair color stand out from the crowd. The voiceover proudly declares, "With Madison Reed, it's not just about changing your hair color. It's about elevating the entire experience."
The ad captures the essence of Madison Reed's commitment to quality and innovation. It seamlessly interweaves shots of the woman effortlessly applying the hair color with visuals that emphasize the product's safe and gentle nature. Close-ups reveal the absence of harmful chemicals, showcasing Madison Reed's dedication to producing hair care solutions that prioritize both effectiveness and the well-being of its customers.
As the woman applies the hair color, the ad focuses on her transformation, showcasing her stunning new look in a series of quick-cut moments. From sleek and sophisticated brunettes to vibrant and fiery redheads, Madison Reed caters to a wide spectrum of desired shades, ensuring that anyone can achieve their dream hair color from the comfort of their own home.
Finally, the ad concludes by showcasing a vibrant and confident woman, her brilliant hair color reflecting her inner beauty and self-assurance. The voiceover encourages viewers to join the Madison Reed revolution, saying, "With Madison Reed, better ingredients mean better results. Unlock the brilliance within."
In just a few short moments, Madison Reed's "Better Ingredients, Brilliant Hair Color at Home" TV spot captivates viewers with its empowering message and stunning visual portrayal of the brand's transformative products. It reminds us that with Madison Reed, achieving the hair color of your dreams is not just possible, but an exhilarating experience filled with confidence, beauty, and self-expression.
Madison Reed TV commercial - Better Ingredients, Brilliant Hair Color at Home produced for Madison Reed was first shown on television on April 30, 2017.
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