Devine Color is a renowned company that specializes in creating high-quality paints and design products. Based in the United States, the company was founded in 1998 by Gretchen Schauffler, who is also...
The Devine Color TV spot titled 'Pretty Should Be' is a visually captivating advertisement that celebrates the beauty in all women, while challenging societal expectations and norms. This commercial is a true testament to the power of self-expression and confidence, as it showcases the diverse range of women who confidently embrace their individuality.
The ad begins with a stunning montage of women of various ages, ethnicities, and body types, each exuding a unique sense of style and personality. They showcase their vibrant and colorful outfits, revealing their true selves without any fear or hesitation. As they strut through the streets, their confidence shines through, captivating everyone who crosses their path.
Throughout the commercial, the empowering message is reinforced by a powerful voiceover. It emphasizes that beauty should not be constrained by narrow definitions or predetermined standards. Instead, 'Pretty Should Be' a reflection of each woman's authenticity, uniqueness, and inner strength.
The beauty of the spot lies in its ability to challenge conventional beauty standards. It breaks away from the notion that beauty is solely about physical appearance. Instead, it promotes the idea that beauty can be found in the genuine smiles, the sassy walks, and the unabashed laughter of these inspiring women.
As the commercial reaches its climax, the atmosphere becomes electrifying, mirroring the vibrant colors that surround the women. The music intensifies, and the camera pans to capture the delighted and awestruck reactions of bystanders, who are clearly moved and inspired by the women's confidence and self-assuredness.
The Devine Color TV spot, 'Pretty Should Be,' leaves viewers with a lasting impression. It imparts a powerful and necessary message: that beauty comes in all shapes, sizes, colors, and forms. It encourages women to embrace their own unique beauty, to break free from societal expectations, and to celebrate their individuality with unabashed pride.
This advertisement is a testament to the transformative power of self-expression and self-love. It challenges viewers to question their own perceptions of beauty while reminding them that true beauty can only be defined by oneself. By promoting inclusivity and authenticity, the Devine Color TV spot 'Pretty Should Be' sets a new standard for beauty, one that celebrates the diversity and uniqueness of all women.
Devine Color TV commercial - Pretty Should Be produced for Devine Color was first shown on television on June 28, 2014.
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