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Advertisers of the HUMIRA Pen TV Spot, 'Citrate-Free'

HUMIRA Pen TV commercial - Citrate-Free
HUMIRA [Arthritis | Psoriasis]

HUMIRA is a brand name for adalimumab, a prescription medication used to treat autoimmune conditions such as arthritis and psoriasis. It is manufactured by the global pharmaceutical company AbbVie.Art...

What the HUMIRA Pen TV commercial - Citrate-Free is about.

HUMIRA Pen TV commercial - Citrate-Free

Title: HUMIRA Pen TV Spot, 'Citrate-Free'

Introduction:In a world filled with rapidly advancing medical discoveries, HUMIRA Pen emerges as an innovative solution to provide relief to patients suffering from chronic conditions. This exhilarating TV spot showcases the advancement of HUMIRA Pen and highlights its groundbreaking feature - being citrate-free.

Scene 1: A serene doctor's officeThe commercial opens in a serene doctor's office, where a friendly and knowledgeable medical professional greets a patient with a warm smile. As they sit down, the atmosphere exudes a sense of trust and understanding.

Voiceover (V.O.): "Welcome to a new era in treatment options."

Scene 2: The breakthrough discoveryThe camera zooms in on the doctor's hand holding a traditional HUMIRA Pen, emphasizing the significance of the upcoming revelation. The V.O. continues as the camera pans in slow motion.

Voiceover (V.O.): "Introducing the HUMIRA Pen, now citrate-free."

Scene 3: Cutting-edge technologyA sleek and modern HUMIRA Pen takes center stage, displaying its citrate-free feature prominently. The camera captures its elegant design and the absence of any cumbersome citrate components.

Voiceover (V.O.): "Experience the power of cutting-edge technology."

Scene 4: Patient's journey to freedomThe scene transitions to a montage of a patient's life before and after using the HUMIRA Pen. The screen splits into two, with the left side showcasing the challenges and limitations of their condition, while the right side shows the newfound freedom and vitality after starting HUMIRA treatment.

Voiceover (V.O.): "Escape the burden. Embrace the freedom."

Scene 5: Ease of use and convenienceThe camera focuses on a patient confidently holding the HUMIRA Pen, highlighting the user-friendly experience it provides. With visual cues and close-up shots, the audience witnesses the seamless injection process, eliminating any fears or discomfort.

Voiceover (V.O.): "Designed for simplicity. Now with zero-citrate formulation."

Scene 6: A community of supportThe commercial concludes with a heartwarming scene where patients, doctors, and loved ones come together, forming a supportive environment for those managing chronic conditions. The message of hope, camaraderie, and understanding is palpable.

Voiceover (V.O.): "Join a community that understands your journey."

Scene 7: Branding and contact informationThe screen transitions to the HUMIRA

HUMIRA Pen TV commercial - Citrate-Free produced for HUMIRA [Arthritis | Psoriasis] was first shown on television on March 10, 2019.

Frequently Asked Questions about humira pen tv spot, 'citrate-free'

What is HUMIRA Citrate-free? HUMIRA Citrate-free is the same as original HUMIRA, but without citrate . buffers, and includes other device enhancements. The latest HUMIRA presentation, Citrate-free, works just like original HUMIRA, but with less pain immediately following injection.

Citrate is a buffer, or a chemical that's used to help maintain the stability of medications, explains James Wu, PharmD, a pharmacist and manager of a Walgreens community pharmacy in Chicago. “It's commonly found in injectable medications such as Humira to help it keep its chemical and physical properties,” he says.

The citrate-free high-concentration formulation (HCF) of adalimumab-adaz (Hyrimoz; Sandoz Inc), a biosimilar injection of adalimumab (Humira; AbbVie), became available in the United States on July 1, according to a Sandoz press release.

No more citrate: Citrate was found to cause pain when Humira® is injected. So along with other inactive ingredients, it has been removed. Even smaller needle: The older version of Humira® had a 27-gauge needle, whereas the new form has a 29-gauge needle.

In pivotal trials, this formulation of the reference Humira was linked with ISRs in 12.9% of patients. Later, AbbVie, maker of the reference drug, reformulated its product to remove the citrate buffer in an effort to reduce both the product's injection volume and the incidence of ISRs.

Yuflyma (adalimumab-aaty, Celltrion USA) is a high-concentration (100 mg/mL), citrate-free biosimilar to the world's top-selling Humira (adalimumab, AbbVie), approved for patients with adult Crohn's disease, ulcerative colitis, rheumatoid arthritis, juvenile idiopathic arthritis, psoriatic arthritis, ankylosing ...

What is this medication? SODIUM CITRATE; CITRIC ACID (SOE dee um SIT rate; SIT rik AS id) prevents and treats high acid levels in your body. It may also be used to help prevent gout or kidney stones, conditions caused by high uric acid levels. It works by decreasing the amount of acid in your body.

In the pharmaceutical industry it is used to control pH. It may be used as an alkalizing agent, buffering agent, emulsifier, or sequestering agent.

The FDA approved a citrate-free high-concentration formulation (HCF) of adalimumab-adaz (Hyrimoz, Sandoz) injection, a biosimilar to Humira (AbbVie). The adalimumab citrate-free HCF (100 mg/mL) is approved to treat seven indications covered by the reference biologic, including Crohn's disease and ulcerative colitis.

Inflation rebates were lower for citrate-free Humira, resulting in a significantly higher Medicaid net price. Although there is 1 interchangeable adalimumab biosimilar on the market so far (Cyltezo), more are expected to come, including for Amjevita.

Recent manufacturing problems and increased utilization has created a shortage of 3.2% sodium citrate blood collection tubes used for coagulation testing, causing stakeholders such as hospitals, clinics and laboratories, to find suitable alternatives.

What was the magnesium citrate recall? In 2022, a laxative sold at major retailers across the U.S. issued a voluntary recall of magnesium citrate due to a microbial contamination that was causing adverse reactions in consumers.

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Actors

Actors who starred in HUMIRA Pen TV Spot, 'Citrate-Free'

Coburn Goss photo
Jardon Derrick photo
Koshin Hussein photo
Mariah Bozeman photo
Rebecca Spence photo
Agenices

Agenices of the HUMIRA Pen TV Spot, 'Citrate-Free'

HUMIRA Pen TV commercial - Citrate-Free
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

HUMIRA Pen TV commercial - Citrate-Free
Spark Foundry

Spark Foundry is a global media agency that specializes in data-driven advertising solutions that drive business results. The company has a rich history, having been founded in 2018 as a rebranding of...

Products

Products Advertised

HUMIRA [Psoriasis] HUMIRA Pen
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