About DockersDockers is a clothing brand owned by Levi Strauss & Co. The brand is best known for its khaki pants and other related clothing items. Dockers was first introduced in 1986 and quickly beca...
Dockers TV Spot, '#StopDadPants PSA' ft. Jim and Sarah Harbaugh is a hilarious and entertaining ad campaign that highlights the fashion faux pas of dads everywhere and urges viewers to upgrade their wardrobe with Dockers pants. The ad features Jim and Sarah Harbaugh, who are real-life husband and wife, and Jim is a former professional football coach.
The TV spot opens with Jim and Sarah standing in front of a group of men wearing baggy, high-waisted pants that are deemed to be 'dad pants.' The Harbaughs explain that they have been observing these fashion crimes across America and have come to the rescue with a solution: Dockers pants.
As the ad progresses, the Harbaughs demonstrate how Dockers can provide comfortable and stylish options for men who have been stuck in 'dad pants' for too long. Jim even shows off some dance moves in his stylish Dockers pants.
The #StopDadPants campaign, which initially launched in 2014, garnered attention on social media and became a viral sensation. The ad not only encourages men to dress better, but it also highlights the importance of fashion in daily life.
Dockers has been a trusted name in men's fashion for over three decades, and the clever and entertaining ad campaign showcases the brand's innovative and fun approach to fashion. The ad effectively targets dads of all ages and inspires them to upgrade their wardrobe with Dockers pants.
In conclusion, the Dockers TV Spot, '#StopDadPants PSA' ft. Jim and Sarah Harbaugh is a brilliant ad campaign that blends humor, fashion, and nostalgia to encourage men to look their best in Dockers pants. The ad features relatable characters, entertaining visuals, and a powerful message that sticks with viewers long after the ad is over.
Dockers TV commercial - #StopDadPants PSA ft. Jim and Sarah Harbaugh produced for Dockers was first shown on television on June 14, 2014.
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