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Advertisers of the Charmin Ultra Soft TV Spot, 'Bears Can't Keep Their Paws Off Toilet Paper'

Charmin Ultra Soft TV commercial - Bears Cant Keep Their Paws Off Toilet Paper
Charmin

Charmin is a well-known brand that specializes in toilet paper and bathroom products. The company is focused on providing high-quality, comfortable, and reliable products to enhance the bathroom exper...

What the Charmin Ultra Soft TV commercial - Bears Cant Keep Their Paws Off Toilet Paper is about.

Charmin Ultra Soft TV commercial - Bears Cant Keep Their Paws Off Toilet Paper

Charmin Ultra Soft, the beloved toilet paper brand, has captured hearts and imaginations with their iconic TV spot titled "Bears Can't Keep Their Paws Off Toilet Paper." This whimsical and endearing commercial showcases the undeniable charm and softness of Charmin's premium product while featuring a family of adorable animated bears.

The TV spot begins with a lush, picturesque forest setting, where a family of playful bears frolics amongst the trees. As the camera zooms in, we are introduced to the mischievous antics of the bear family. The adorable cubs, with their fluffy fur and curious eyes, are portrayed as irresistibly drawn to the Charmin Ultra Soft toilet paper rolls.

The commercial humorously illustrates that "bears can't keep their paws off toilet paper," as we witness the bears happily indulging in the softness of Charmin's product. With each bear finding their blissful moment with the toilet paper, the viewers are left with a smile on their faces, marveling at the sheer joy this simple act brings to the bear family.

The ad not only showcases the bears' undeniable love for Charmin toilet paper but also highlights the product's exceptional quality and luxurious softness. The bears' delighted expressions as they experience the gentle touch of Charmin Ultra Soft serves as a visual representation of the product's promise to provide unparalleled comfort and satisfaction.

Set against a lighthearted and catchy jingle, the TV spot effectively conveys the message that if bears can't resist Charmin Ultra Soft, humans won't be able to either. The commercial successfully establishes a connection between the viewer and the product, fostering a desire to indulge in the same level of softness and comfort.

The Charmin Ultra Soft TV spot, "Bears Can't Keep Their Paws Off Toilet Paper," has become a beloved and memorable part of pop culture, resonating with audiences of all ages. Its playful and endearing nature perfectly encapsulates Charmin's commitment to providing the softest experience possible, ensuring that each trip to the bathroom is nothing short of delightful.

So, the next time you reach for toilet paper, remember the bears and treat yourself to the luxurious softness of Charmin Ultra Soft. Because, just like those adorable animated creatures, you too deserve the best when it comes to your everyday comfort.

Charmin Ultra Soft TV commercial - Bears Cant Keep Their Paws Off Toilet Paper produced for Charmin was first shown on television on June 17, 2018.

Frequently Asked Questions about charmin ultra soft tv spot, 'bears can't keep their paws off toilet paper'

Whipple told his customers: "Please don't squeeze the Charmin!", emphasizing its softness in more than 500 advertisements between 1964 and 1985, and later returning in 1999–2000. The country song "Don' Squeeze My Sharmon", which was a minor hit for Charlie Walker in 1967, was inspired by the ad campaign for Charmin.

The company offers these distinctions, based on the type/quality of the toilet paper: Brown Bears – standard quality. Red Bears – Ultra strong. Blue Bears – Ultra soft.

The perforations between the toilet paper squares are changing from straight to wavy. Charmin says it will provide a "better, smoother tear" resulting in a cleaner separation between sheets. This is the first time in a century the Charmin toilet paper brand has changed the shape of its tissue.

Their society has passed through an unseen cholera devastation and come out healthy on the other side. Therefore, cleanliness is more than godliness in the faux-bright Charmin society, suggests the Redditor. A clean bear has the right to bear its bare necessities.

Life is like a roll of toilet paper. The closer to the end you get the faster it moves.

Ever wondered where the name Charmin came from? An employee at the Hoberg Paper Company in Green Bay, Wisconsin, once described their toilet paper as “charming” and boom just like that Charmin was born. The design reflected feminine fashions of the time. Charmin's always been known to be soft like a baby's bottom.

Our paper products are made of a pulp blend that includes sustainably-sourced, fast-growing renewable fibers. 100% of our virgin fibers come from sources that have been 3rd party certified to ensure they adhere to responsible sourcing principles and criteria.

Growing global demand, particularly in China, and tight supply have pushed up prices, said Arnaud Franco, a senior analyst at the Pulp and Paper Products Council.

Ultimately, Charmin still sends trees from invaluable forests like the boreal to an ignoble fate in our bathrooms, perpetuating a highly destructive, dangerous tree-to-toilet pipeline.

“Life is like a roll of toilet paper.” Charlotte said, “The closer you get to the end of the roll, the faster it unravels.”

Life is like a roll of toilet paper. The closer to the end you get the faster it moves.

Any progress Charmin has made falls far short of what is needed to make its toilet paper sustainable. Ultimately, Charmin still sends trees from invaluable forests like the boreal to an ignoble fate in our bathrooms, perpetuating a highly destructive, dangerous tree-to-toilet pipeline.

Videos

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Agenices

Agenices of the Charmin Ultra Soft TV Spot, 'Bears Can't Keep Their Paws Off Toilet Paper'

Charmin Ultra Soft TV commercial - Bears Cant Keep Their Paws Off Toilet Paper
Carat

Carat is a global marketing agency that specializes in media planning and buying. It was founded in 1968 and has since grown to become one of the largest media agencies in the world. The company opera...

Charmin Ultra Soft TV commercial - Bears Cant Keep Their Paws Off Toilet Paper
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

Charmin Ultra Soft TV commercial - Bears Cant Keep Their Paws Off Toilet Paper
Starcom

Starcom is a world-renowned media communications agency that specializes in harnessing the power of media , technology, and data to create engaging and effective advertising campaigns. The company was...

Products

Products Advertised

Charmin Ultra Soft
Scott Brand 1000
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