Staples is a well-known office supply retail company that offers a wide range of products and services to businesses and individuals. With a history spanning over 35 years, Staples has become a leader...
The Staples TV spot titled 'Startup' is an intriguing advertisement that touches on the struggles and triumphs of starting a new business. The commercial follows a young entrepreneur as he works tirelessly to develop his startup in the early stages of its inception.
The commercial begins with the young man sitting in a dimly lit room, slouched over a desk cluttered with papers and devices. A close-up shot of his face and the messy workspace immediately sets the tone for the hustle and bustle of entrepreneurial life.
The first thing that comes to mind in the commercial is the lack of resources the young man has at his disposal. He's using old equipment and makeshift tools that he's cobbled together himself because he doesn't have the resources to buy new ones. You can see that he is struggling to keep his startup afloat.
As the commercial progresses, the young man is seen working tirelessly around the clock: creating websites, drafting business plans, and even taking late-night calls. Despite his struggles, his passion for his startup shines through, and it becomes clear that he has a real drive to succeed.
The commercial then takes a turn, with the young man heading out to Staples to purchase new office equipment. As he steps into the store, his eyes light up as he takes in the array of tools and gadgets at his disposal. This scene highlights the importance of having the right resources to run a successful business. The young man can now access the tools he needs to take his startup to the next level.
The commercial ends with the tagline, "Make more happen with Staples," and a shot of the young man, now equipped with the tools he needs to succeed.
Overall, the 'Startup' commercial portrays the hard work, dedication, and spirit of entrepreneurship, as well as the important role that companies like Staples play in supporting small businesses. The message is clear: with the right resources, anything is possible.
Staples TV commercial - Startup produced for Staples was first shown on television on February 8, 2014.
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