About DockersDockers is a clothing brand owned by Levi Strauss & Co. The brand is best known for its khaki pants and other related clothing items. Dockers was first introduced in 1986 and quickly beca...
Dockers Smart 360 Flex TV Spot, 'How to Get the Upgrade' is an advertisement that focuses on promoting the comfort and versatility of Dockers Smart 360 Flex pants. The TV spot opens with a man in his apartment, scrolling through a social media feed. He quickly realizes that he has been missing out on the joys of comfortable pants and is in dire need of an upgrade.
The scene then shifts to the man trying on a pair of Dockers Smart 360 Flex pants. As he moves around, the pants seamlessly adjust to his every movement, thanks to their innovative stretch technology. He can squat, lunge, and even do a backflip without any hindrance. The ad highlights how the pants are ideal for people who lead an active lifestyle, as they can easily transition from day to night without any compromise on style or comfort.
The TV spot further showcases the stylish, modern, and versatile designs of Dockers Smart 360 Flex pants. The man in the ad pairs his pants with various outfits, including a blazer, a hoodie, and a denim jacket, showcasing how the pants can be dressed up or down.
The ad concludes by encouraging viewers to upgrade their style and comfort with Dockers Smart 360 Flex pants, suggesting that wearing traditional pants is now a thing of the past. The advertisement evokes a sense of effortless style and comfort, suggesting that these pants can make life easier for people who prioritize their comfort while still looking sharp and on-trend.
Dockers Smart 360 Flex TV commercial - How to Get the Upgrade produced for Dockers was first shown on television on February 14, 2018.
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