What the Paper Mate InkJoy TV commercial - So Smooth is about.

Title: Paper Mate InkJoy TV Spot - "So Smooth"

Introduction:In the vibrant world of advertising, where every second counts, Paper Mate is set to make a lasting impression with their InkJoy TV spot. With a tagline that promises smoothness like never before, Paper Mate unleashes a burst of creativity, color, and innovation in their captivating advertisement.

Scene 1 - A Burst of Colors:The TV spot opens with a dynamic shot of a bustling cityscape bathed in sunlight. A kaleidoscope of colors cascades through busy streets as pedestrians go about their daily lives. The viewer is immediately drawn into the vivid world Paper Mate has created.

Scene 2 - InkJoy Pens Take the Stage:As the scene transitions, the focus shifts to a desk where a set of colorful Paper Mate InkJoy pens are arranged neatly. Each pen represents a different color, longing to be picked up and brought to life. Their vibrant hues exude energy, ready to burst forth onto the page.

Scene 3 - Smooth Writing Experience:The camera zooms in on a person's hand reaching for an InkJoy pen. As they begin to write, a smooth and effortless line takes shape. Each stroke glides effortlessly, showcasing the remarkable smoothness of the InkJoy pen. The captivating visuals are complemented by a soothing melody, creating a seamless harmony of sight and sound.

Scene 4 - Creativity Unleashed:The TV spot then cuts to a series of vignettes featuring individuals of all ages and backgrounds, each engaging in an activity that allows their creativity to soar. Whether it's sketching, journaling, or writing, the possibilities are endless with the InkJoy pen in hand. The vibrant colors they create jump off the page, giving life to their imagination.

Scene 5 - The Promise of InkJoy:The spot concludes with an impactful message, highlighting the brand's commitment to providing an unparalleled writing experience. The screen fades to black, leaving the viewer with a lasting impression of the InkJoy pen, its smoothness, and the transformative power it holds in unleashing creativity.

Conclusion:The Paper Mate InkJoy TV spot, aptly titled "So Smooth," encapsulates the essence of the InkJoy pen. Through vibrant visuals and an engaging storyline, Paper Mate showcases their commitment to innovation, creativity, and a smooth writing experience. This advertisement leaves a lasting impression, inspiring viewers to embrace the InkJoy pen and discover the world of limitless possibilities that await on the pages they write.

Paper Mate InkJoy TV commercial - So Smooth produced for Paper Mate was first shown on television on September 14, 2013.