What the Capella University TV commercial - Points is about.
Capella University is a well-known online-based institution of higher learning that caters to individuals who seek to improve their professional skills or achieve academic progression. Capella University also highlights a TV spot called "Points," which delivers a powerful message about the significance of earning a reputable degree for a prosperous career.
The "Points" TV spot features a busy professional woman, who is juggling multiple tasks and priorities in her life. She is seen from her workspace, which showcases her laptop and notepads, indicating her busy schedule. Through the voiceover, it is established that she wants to take her career to the next level. However, despite her best efforts, she is struggling to stand out from her peers in her work environment.
The TV spot continues to showcase the woman as she discovers Capella University. She fills her workbag with academic material from Capella, and as she leaves her office, she sees an open elevator door and a man in a suit, seemingly the boss or CEO. She has an opportunity to give a speech to him and his team about why they should hire her. With her newfound education, she can answer every question and impresses the executives.
The message that Capella University is trying to convey through this TV spot is that education is the key to opening doors of opportunities. By earning a degree or certificate from Capella, individuals can gain the expertise needed to advance their careers. The woman, who was once struggling to stand out from her peers, is now confident and knowledgeable, and able to ace the job interview.
In conclusion, the Capella University TV spot, "Points," encourages individuals to pursue their academic goals and ambitions. Education is not just about obtaining a degree or certificate, but it is also about gaining knowledge and skills necessary to tackle professional challenges confidently.
Capella University TV commercial - Points produced for
Capella University
was first shown on television on December 31, 2013.
Frequently Asked Questions about capella university tv spot, 'points'
Capella is a pioneering online university dedicated to exceptional learning outcomes that drive professional growth. Based in Minneapolis, Minnesota, we've been transforming higher education to support working adults for nearly three decades.
A TV spot is like an advert you see on television for services or products. It has a story, actors and a message and it aims to convince the viewer of the benefits of the product or service the advertiser is promoting.
Accreditation confirms the rigor and quality of higher education institutions and the programs they offer. Many of our programs are also accredited by industry-recognized professional accreditors, so you can be confident that a Capella education is relevant, recognized and respected.
It is a small institution with an enrollment of 2,326 undergraduate students. The Capella acceptance rate is 100%. Popular majors include Nursing, Business, and Psychology.
private for-profit
Capella University is a private for-profit, online university headquartered in Minneapolis, Minnesota. The school is owned by the publicly traded Strategic Education, Inc. and delivers most of its education online.
Learner Technical Support
- Academic Calendars.
- Admissions Center.
- Alumni Resources.
- Capella Support Services.
- Community Discussions.
- Course Materials.
- Library.
- Online Writing Centers.
The standard length of a TV ad is 30 seconds long and approximately half of all ads are 30 seconds. However, ads can also be 10, 20, 40, 50, 60 seconds or longer.
Create a Storyline or Jingle
Whether it is a heartfelt story, a dose of humor or satire, create a storyline to which your audience can relate and connect. Additionally, a catchy jingle can aid in how effective and memorable your TV commercial is.
Capella University is accredited by the Higher Learning Commission (hlcommission.org), an institutional accreditation agency recognized by the U.S. Department of Education.
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