About CrestCrest is a well-known brand that offers a range of dental care products, including toothpaste, mouthwash, and teeth whitening solutions. The company was founded in 1955 and has since become...
Title: That's a Clean Mouth: Crest Pro-Health Clinical Rinse TV Spot
Introduction:The Crest Pro-Health Clinical Rinse TV spot, titled 'That's a Clean Mouth', takes viewers on an exciting journey that highlights the exceptional benefits of Crest's renowned mouthwash. This commercial captures the essence of a clean and healthy mouth, emphasizing the confidence and freshness that comes from using this innovative dental product. Let's dive into the captivating storyline and key highlights of this TV spot.
The Storyline:The commercial begins with an aerial shot of a picturesque city nestled against the backdrop of a clear blue sky. The scene then transitions to a bustling street, where people exude confidence and radiate freshness as they go about their day. Their shining smiles effortlessly capture the attention of everyone around them.
As the camera zooms in on one individual, we see a close-up of their vibrant smile and sparkling teeth. Their captivating appearance draws curious stares from others passing by. The protagonist's voiceover explains that this radiant smile is the result of using Crest Pro-Health Clinical Rinse.
The camera pans out to reveal a dental hygienist in a pristine white lab coat, explaining the benefits of this breakthrough mouthwash. Scientific visuals and diagrams of bacteria being eliminated from the mouth help to illustrate the effectiveness of Crest Pro-Health Clinical Rinse in fighting plaque, gum disease, and bad breath.
The commercial showcases individuals from different walks of life - a busy executive, a health-conscious athlete, a young couple, and a confident teenager. Each person confidently flashes their clean smile while showcasing the different aspects of their lives that have been positively impacted by using Crest Pro-Health Clinical Rinse.
The commercial concludes with a shot of the dental hygienist holding up a bottle of Crest Pro-Health Clinical Rinse, inviting viewers to try this revolutionary mouthwash for themselves. Voiceover echoes the tagline, "With Crest Pro-Health Clinical Rinse, that's a clean mouth!" as the screen fades to black.
Key Highlights:1. Visual Appeal: The TV spot masterfully captures the vibrancy and energy of a clean and healthy mouth, showcasing bright smiles that leave a lasting impression on viewers.
2. Scientific Validation: Through engaging visuals, the commercial conveys the scientific principles behind Crest Pro-Health Clinical Rinse, reinforcing its efficacy in combating dental issues.
3. Diverse Characters: By featuring individuals from various backgrounds and age groups, the TV spot highlights how Crest Pro-Health Clinical Rinse can benefit anyone, regardless of their lifestyle.
4. Confidence and Freshness: The commercial emphasizes the confidence and freshness that naturally accompany a clean mouth, showcasing how Crest Pro-Health Clinical Rinse contributes to a positive self-image.
Conclusion:The Crest Pro-Health Clinical Rinse TV spot, 'That's a Clean Mouth,' successfully combines visual appeal, scientific validation, and relatable characters to showcase the exceptional benefits of this remarkable mouthwash. Through its captivating storytelling, the commercial highlights how using Crest Pro-Health Clinical Rinse can lead to a clean, healthy mouth and a boost in confidence.
Crest Pro-Health Clinical Rinse TV commercial - Thats a Clean Mouth produced for Crest was first shown on television on July 10, 2012.
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