Company OverviewSears is a well-known American department store chain that was founded in 1886 by Richard Warren Sears and Alvah Curtis Roebuck. Initially, the company was focused on selling watches,...
The Sears Columbus Event TV Spot is an advertisement that highlights the deals available at Sears' Columbus Day sale. The ad is meant to encourage viewers to visit Sears stores in search of discounts on a wide range of products.
The TV spot begins with visuals of balloons and indoor fireworks, which create a festive atmosphere. Then, the camera pans across an excited crowd of people, including families with young children and middle-aged couples. The ad creates a sense of urgency by informing the viewers that the sale is only for a limited time, so they should take advantage of it as soon as possible.
In the background, a catchy tune is played that adds to the positive mood of the advertisement. The voice-over emphasizes the variety of products available at Sears, including household appliances, clothing, and electronics. The ad invites shoppers to find the perfect deal to suit their needs and budget.
Towards the end of the TV spot, the viewers are reminded of the specific dates of the Columbus Day sale and the extended hours of Sears stores during the sale period. The ad ends with a call to action, asking viewers to visit Sears during the Columbus Day sale.
Overall, the Sears Columbus Event TV Spot is an exciting and engaging advertisement that encourages viewers to visit Sears stores in search of exciting deals. The ad is designed to create a sense of excitement and urgency, with bright visuals, upbeat music, and a diverse range of shoppers.
Sears Columbus Event TV commercial produced for Sears was first shown on television on October 1, 2012.
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