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General Electric Silicone Sealants TV commercial - Severe Weather
General Electric

Title: General Electric: Pioneering Innovation for a Brighter FutureIntroduction:General Electric (GE), founded in 1892, is a renowned multinational conglomerate that has left an indelible mark on the...

What the General Electric Silicone Sealants TV commercial - Severe Weather is about.

General Electric Silicone Sealants TV commercial - Severe Weather

General Electric Silicone Sealants' TV spot titled 'Severe Weather' is a captivating advertisement that highlights the effectiveness of the brand's silicone sealants. The commercial showcases a family enduring the harsh weather conditions of a severe storm with rainwater seeping into their home, causing damage to their furniture, electronics, and books.

The family is shown making frantic efforts to cover their belongings with plastic sheets, but the storm is too severe, and the sheets keep blowing off. However, with the help of General Electric Silicone Sealants, the family is able to seal off their windows and prevent any further damage from the storm.

The TV spot is visually stunning and well-executed, depicting the emotions and urgency that come with dealing with severe weather. It paints General Electric Silicone Sealants as a reliable and effective solution, capable of sealing off any vulnerable areas in one's home during harsh weather conditions.

The ad is perfect for capturing the attention of homeowners, commercial property managers, and construction managers who value reliable and effective sealants. Anyone seeking to secure their buildings or homes during severe weather will find this TV spot both engaging and informative.

In summary, the General Electric Silicone Sealants TV spot titled 'Severe Weather' is a powerful advertisement that showcases the brand's quality and reliability, making it an excellent solution for anyone faced with the challenge of severe weather conditions.

General Electric Silicone Sealants TV commercial - Severe Weather produced for General Electric was first shown on television on March 28, 2019.

Frequently Asked Questions about general electric silicone sealants tv spot, 'severe weather'

What's the difference between GE Silicone 1 sealant and GE Silicone 2® sealant? GE Silicone 2® sealant is what's called a “neutral cure” silicone, which means no acids are released during the curing process (as there are in GE Silicone 1 sealant).

Silicone adhesive sealant is versatile, but, unlike other adhesives, it must cure. Curing means letting it dry, and, although it is not necessarily a difficult process, it takes patience. Silicone adhesives can take as little as 24 hours to cure, but it may also take up to several days if the sealant is thick.

It is fine to put another layer of silicone over an existing bead. The main consideration to remember is if the old bead is not fully cured you do not want to break the skin it has formed. Sometimes it is best to wait 2-3 days before putting any new product on so the old one has enough time to dry.

Drying refers to the fairly rapid process of moisture evaporation from the surface of the silicone. When this happens, the sealant “skins” over and can feel almost dry to the touch. Curing refers to the slower chemical reactions that take place under the surface once the sealant is exposed to oxygen.

Silicone is more expensive than most rubber types because it is a speciality high performance polymer with outstanding qualities. It is made in relatively low quantities and requires expensive and complicated primary manufacturing facilities.

OVERVIEW. From the #1 Silicone brand, all purpose Silicone 1 sealant is a 100% silicone and 100% weatherproof sealant ideal for areas that could be exposed to weather. Common uses include windows, doors, siding, trim, molding, baseboards, vents, basements, attics and around wires and pipes.

Warmer temperatures generally lead to faster curing times, partly due to the fact that they usually involve higher humidity. However, regardless of the ambient temperature at the time you undertake your project, it's not a good idea to try to help the silicone cure faster by applying direct heat to it.

When siliconing a shower the sealant will need to be left for at least six hours, but it is best to wait until it is fully dry – or cured – before it should be exposed to running water. This typically takes 24 hours.

So how long will silicone sealant stay watertight? Typically around 20 years, depending on factors such as temperature, UV light, exposure, and chemical properties of the metal.

How long you should wait before showering after caulking your bathroom. It's not recommended to expose the silicone to moisture before the caulk cures completely to ensure the caulk is completely waterproof. However, if you can't wait 24 hours, you should at least wait 12 hours.

Since silicone is waterproof, silicone sealants are well suited for repairs around bathtubs, faucets, toilets, and sinks. The powerful hold created by silicone caulks and sealants also makes them useful for construction jobs, especially outdoors.

4 Types of Silicone and Their Differences

  • Room Temperature Vulcanized. Silicones that do not require heat to cure to their final form are called “room-temperature vulcanizing” (RTV) silicones.
  • Liquid Silicone.
  • Fluorosilicone.
  • High-Consistency Rubber.
  • Summary.

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Agenices

Agenices of the General Electric Silicone Sealants TV Spot, 'Severe Weather'

General Electric Silicone Sealants TV commercial - Severe Weather
BBDO

BBDO is a global advertising agency with a rich history and proven track record of success. Founded in 1891, BBDO has grown to become one of the largest advertising agencies in the world, with over 15...

General Electric Silicone Sealants TV commercial - Severe Weather
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...

Products

Products Advertised

GE Silicone Caulk All Purpose Silicone Clear Window and Door Caulk
GE Silicone Caulk Silicone II Window and Door Sealant
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573 February 28, 2023