Overview DIRECTV is an American direct broadcast satellite service provider that has been in operation since 1994. It is currently a subsidiary of AT&T Inc. and offers a range of satellite and stream...
DIRECTV is known for its entertaining and often humorous TV commercials that capture the attention of viewers. One such memorable commercial is the DIRECTV TV Spot titled 'Funeral.'
The commercial starts with a group of people mourning at a funeral. The mood is somber, and everyone is dressed in black, including the priest who is conducting the service. The camera then shifts to a man who arrives late, and he is decked out in a colorful, attention-grabbing outfit that stands out in stark contrast to the mourners' attire.
The man seems oblivious to the gloomy atmosphere and proceeds to ask his friend sitting beside him about the funeral's details. His friend whispers to him that the deceased had cable TV, which resulted in the man's untimely demise. The man, with a look of bewilderment on his face, responds by saying, "But I have DIRECTV. So, I'm perfectly fine!"
The cleverly crafted commercial ends with the tagline, "Don't be like this me. Get rid of cable and upgrade to DIRECTV."
The commercial's humor is tasteful and manages to promote the brand's main selling point- DIRECTV's superior television service- in a clever and subtle manner. Overall, the 'Funeral' TV Spot is an excellent example of how creative and entertaining marketing can help brands capture the audience's attention and achieve their marketing objectives.
DIRECTV TV commercial - Funeral produced for DIRECTV was first shown on television on July 14, 2013.
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