TripAdvisor is a renowned online travel platform that provides a wide range of travel-related information and services to millions of users around the world. Founded in February 2000 by Stephen Kaufer...
TripAdvisor recently released a TV commercial, titled 'Pre-Planned Adventure,' aimed at encouraging viewers to venture outside their comfort zones and take a chance on a new adventure. The one-minute, 30-second advertisement begins with a man staring at his computer screen, feeling stuck in a rut and unsure of what to do next. Cue TripAdvisor, which gives him the tools he needs to plan an unforgettable adventure.
The ad showcases a number of different travelers, all with smiles on their faces as they experience new and engaging activities. Viewers see everything from skydiving and whitewater rafting to hiking and food experiences. The underlying message throughout the ad is that with TripAdvisor, anyone can plan an adventure and create meaningful memories that will last a lifetime.
What's striking about the ad is how well it captures the essence of why people travel in the first place. It's not just to get away from work or to take a vacation. People travel to experience new cultures, see new sights, and try things they've never done before. TripAdvisor's new TV spot taps into this innate human desire to explore and adventure, positioning itself as the go-to tool for exploring the world.
Overall, 'Pre-Planned Adventure' is a well-executed advertisement that should resonate with anyone who loves to travel. It urges viewers to leverage the power of TripAdvisor to plan new experiences and live life to the fullest. Whether it leads to a weekend getaway or a once-in-a-lifetime trip, the ad suggests that with TripAdvisor, you can do it all.
TripAdvisor TV commercial - Pre-Planned Adventure produced for TripAdvisor was first shown on television on April 8, 2019.
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