ZipRecruiter is a popular online platform that helps companies and businesses streamline their recruitment process. The company was founded in 2010 and is headquartered in California. Its main goal is...
ZipRecruiter is an online job search engine that prides itself on connecting employers with the right candidates through its easy-to-use and powerful platform. The company's latest TV commercial, titled 'Hiring Is Tough,' highlights the challenges that both employers and job seekers face in the hiring process.
The ad features several different scenes of employers struggling to find the right fit for their job openings. Some are flipping through stacks of resumes, while others are conducting interviews that are less than successful. They all share the same exasperated expression - the expression of a person faced with the daunting task of finding a quality candidate.
However, the commercial doesn't just focus on the employers' perspective. It also features job seekers who are struggling to find work. It shows the toll that the job hunt can take on someone who is determined to find the right fit, but just can't seem to catch a break.
The commercial uses dramatic music and black-and-white images to create a sense of urgency and emotional resonance. The message is clear: hiring is tough, and both employers and job seekers need a solution.
That solution, of course, is ZipRecruiter. The commercial ends with the company's tagline - "We find the right people for you" - and an invitation to visit ZipRecruiter's website to learn more.
Overall, the ZipRecruiter TV Spot, 'Hiring Is Tough' effectively conveys the challenges of hiring and job searching, while positioning the company as a much-needed solution.
ZipRecruiter TV commercial - Hiring Is Tough produced for ZipRecruiter was first shown on television on June 5, 2016.
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