What the Wendys TV commercial - Wooden Awards is about.

In a surprising twist, Wendy's recent TV spot titled 'Wooden Awards' featuring Jay Bilas takes fast food advertising to a whole new level. The commercial showcases Wendy's commitment to quality and natural ingredients in a lighthearted and entertaining manner.

The TV spot begins with Jay Bilas, the well-known college basketball analyst and former player, standing in an empty basketball court. As he dribbles the basketball, the camera zooms in on Wendy's logo placed strategically in the middle of the court. This unique placement subtly introduces the theme of the commercial, which revolves around Wendy's commitment to superior ingredients.

As Jay Bilas takes a bite of a Wendy's burger, the basketball court undergoes a magical transformation. Suddenly, the wooden court starts sprouting fresh lettuce leaves and juicy tomatoes, resembling a vibrant vegetable garden. The transformation continues as the wooden hoops morph into crispy bacon and the backboard becomes a delicious slice of cheddar cheese.

Simultaneously, Jay Bilas is surrounded by a team of enthusiastic Wendy's employees, casually dressed in their uniforms. They enthusiastically sing and dance as they assemble fresh and mouth-watering burgers. The energy of the commercial is infectious as the employees showcase their dedication and passion for creating great-tasting food.

Throughout the TV spot, Jay Bilas effortlessly incorporates his basketball expertise into the narrative. He cleverly references Wendy's commitment to quality by highlighting the "fresh cuts" and the "perfect assist of flavor" with every bite of their burgers.

The 'Wooden Awards' commercial cleverly combines the worlds of sports and fast food in a refreshingly unique manner. By using the transformation of a basketball court into a garden of fresh ingredients, the TV spot effectively conveys Wendy's dedication to quality and natural ingredients in their menu offerings. The inclusion of Jay Bilas, a respected figure in the basketball community, adds credibility and appeal to the commercial.

Ultimately, the 'Wooden Awards' TV spot not only showcases Wendy's mouth-watering burgers and commitment to quality but also captures the attention of viewers with its whimsical and imaginative storytelling. It not only entertains but also leaves a lasting impression that Wendy's stands out from competitors in the fast-food industry. With this innovative approach to advertising, Wendy's continues to push boundaries and captivate audiences with their unique brand messaging.

Wendys TV commercial - Wooden Awards produced for Wendy's was first shown on television on January 29, 2013.