2010 In one of the most iconic celebrity endorsements in advertising history, the late, great Betty White takes a tumble in the mud for Snickers' 2010 Super Bowl ad.

What is the key brand message behind Snickers "You're not you when you're hungry"? That people are not themselves when they are hungry. A Snickers bar is the solution to make people themselves again.

With an L number nine mr. T starting in 2006 sneakers collaborated with actor TV personality.

Snickers is an American chocolate bar created in 1930 and named after the favourite horse of the Mars family – Marathon. Until 19 July 1990 the Snickers bar was the name given to the nutty chocolate bar in the rest of the world but in the UK it remained known as the Marathon.

The company's most popular, and most enduring, advertising campaign has featured the slogan “You're not you when you're hungry” for years, and it's been a phenomenal success.

Snickers is the most popular candy bar in the whole world and there's no surprise why. The delicious treat is jam packed with delicious roasted peanuts, sweet gooey caramel, and a crispy nougat, all coated with sweet, decadent milk chocolate.

What is the key brand message behind Snickers "You're not you when you're hungry"? That people are not themselves when they are hungry. A Snickers bar is the solution to make people themselves again.

The commercials were made under a single big idea of Snickers: you're not who you are when you're hungry. This idea is carried out in a persistent manner.

You're not you when you're hungry - Key takeaways The Snickers campaign idea was to convince people that they are not themselves when hungry and are not acting as they should in a specific group.

You're Not You When You're Hungry.

It's named after the Mars first family horse. Mar's wife Ethel had an affinity for one specific horse named Snickers. When he passed away before the release of a new candy bar (hint, hint), Frank decided to name it after the horse, hence the name, Snickers.

History. In 1930, Mars introduced Snickers, named after the favorite horse of the Mars family. The Snickers chocolate bar consists of nougat, peanuts, and caramel with a chocolate coating.