What the Care.com TV commercial - Handful is about.

Care.com is an online platform that helps families find caregivers for their loved ones. In their TV spot titled 'Handful', Care.com showcases the challenges that parents face when looking after their children and highlights the importance of having a caregiver to help ease their burdens.

The ad opens with a frazzled mom trying to balance work and caring for her young children. She struggles to keep up with their demands, from playing with them to feeding them. The camera then zooms out to show that the mom has a handful of children to care for.

The scene then shifts to a Care.com caregiver who immediately jumps into action and takes over the caring role. With a magic touch, the caregiver helps feed, play and care for the children while the mom takes a much-needed break. The caregiver is shown to be kind, compassionate, and extremely capable.

The ad ends with the mom returning to the room to find the caregiver snuggled up with the children, engrossed in a book. The children are happy and content, and the mom is grateful to have found reliable, qualified help through Care.com.

The 'Handful' TV spot effectively communicates the importance of finding a trustworthy caregiver for your loved ones, particularly for busy parents who juggle work and child-rearing. It highlights how a caregiver can step in to provide the necessary support, allowing parents to focus on their careers, personal growth or simply enjoy a well-deserved break. It's a relatable and heartwarming message that resonates with many families.

Care.com TV commercial - Handful produced for Care.com was first shown on television on March 20, 2013.