What the Kmart Layaway TV commercial - Ridiculous is about.

The Kmart Layaway TV spot titled 'Ridiculous' is a thought-provoking and comical advertisement that highlights the benefits of the popular layaway payment option offered by the retailer. The commercial starts with a group of people walking along a deserted street, led by a man carrying a large flat-screen TV on his back. The group stops in front of a store with a sign that reads 'No Layaway.'

As they discuss their dilemma, a Kmart employee approaches the group, offering them a solution to their problem. The employee then takes the group inside the store, where they find a wide variety of products available for purchase through layaway. In the end, the group happily leaves the store, each carrying their desired item.

The TV spot effectively uses humor to convey its message, showing the sheer discomfort and inconvenience of not having layaway as a payment option for large ticket items. The commercial's tone is light-hearted and memorable, resonating with viewers and making them more likely to consider Kmart's layaway option when making a purchase.

Overall, the 'Ridiculous' TV spot is a clever and engaging advertisement that effectively leverages humor to promote Kmart's layaway payment option as a convenient and practical solution for shoppers.

Kmart Layaway TV commercial - Ridiculous produced for Kmart was first shown on television on September 4, 2015.