What the 2018 Concours dElegance TV commercial - Power is about.
The 2018 Concours d'Elegance TV spot titled 'Power' is a visually stunning ad featuring Brazilian racing legend Emerson Fittipaldi. The ad showcases the beauty, speed, and power associated with some of the most iconic sports and luxury cars from around the world.
The ad begins with a shot of Emerson Fittipaldi sitting behind the wheel of a stunning yellow McLaren, looking calm and collected as he awaits the start of his next race. The scene then transitions to a series of high-speed shots of some of the most impressive cars on the planet, including Ferraris, Lamborghinis, and Porsches.
As the cars race through the winding roads of Monaco and the straights of Le Mans, the ad captures the raw power and speed that these machines are capable of. The cars are seen pushing themselves to the limit, and it's clear that each one has been built with a specific purpose in mind - to win.
Throughout the ad, footage of Fittipaldi is intermixed with shots of these magnificent vehicles, showcasing the link between the iconic driver and the world of luxury and sports cars. With his signature red helmet and calm demeanour, Fittipaldi represents the pinnacle of driving skill, an icon who has spent his entire career pushing cars to their limits.
The ad ends with a fitting final shot of Fittipaldi, standing alongside a beautiful vintage car while looking out at the Monaco harbor. The message is clear - the Concours d'Elegance is a celebration of the power, beauty, and history of some of the most impressive cars ever built, and fans of the sport and luxury car industries will undoubtedly enjoy this spot.
2018 Concours dElegance TV commercial - Power produced for
Amelia Island Concours d'Elegance
was first shown on television on February 8, 2018.
Frequently Asked Questions about 2018 concours d'elegance tv spot, 'power' featuring emerson fittipaldi
25,000 enthusiasts
The 28th annual gathering at The Amelia saw 25,000 enthusiasts gather for featured auctions, driving events and a two-day show on the grounds of The Ritz-Carlton, Amelia Island.
Amelia Island is rich with history, such as the landmark Historic District, Fort Clinch State Park, Old Town, and Fernandina Beach with its Victorian-era architecture. Amelia Island was voted #6 among Top 10 North America Islands by Conde Nast Traveler's 2008 Reader's Choice Awards.
collector Bill Warner
Businessman and car collector Bill Warner, a photographer and writer for Road & Track magazine since 1971, founded the Amelia Island Concours d'Elegance in 1996 at the urging of other northeast Florida auto enthusiasts who wanted a classic car show in Florida like the Pebble Beach Concours d'Elegance in California.
The site was occupied by Timucua Indians when the French attempted settlement in the 16th century. Spaniards built a fort and a mission (c. 1686), which were destroyed by Governor James Moore of Carolina in 1702 when the British occupied Amelia Island.
It's believed that Amelia Island was first settled around the year 1000 by the mound building Timucuan Native Americans. They referred to the island as “Napoyca” and made it their home until the 1700s when the island became colonized and fought over by European powers.
1937 Mercedes-Benz 540K Special Roadster
1937 Mercedes-Benz 540K Special Roadster shown by Jim Patterson of the Patterson Collection. A prewar Mercedes-Benz roadster that was first owned by the Shah of Afghanistan - one of just three similar cars surviving in the world today - was awarded the top prize at the 2023 Pebble Beach Concours d'Elegance.
The northernmost point of Florida's eastern barrier islands, this island was supposedly settled in the year 1000 by Timucuan Native Americans, which they called “Nopoyca.” In the 1019 years since, over eight countries have claimed Amelia Island as their own, earning it the nickname, the “Isle of the Eight Flags.”
The master plan for Amelia Island Plantation was revealed in 1972. At its core was the concept of preserving the natural setting and incorporating that into the development.
Amelia Island history dates back to early Native American settlement around the year 1000. Multiple nations fought for centuries to secure a place on this passage to prosperity. It was seen as a strategic entrance into the rich lands of Florida.
"The World's Most Prestigious Car Show"
A Concours d'Elegance (French, literally "a competition of elegance") is an event open to both prewar and postwar collector cars in which they are judged for authenticity, function, history, and style.
Chicago
Taking place at the iconic McCormick Place in Chicago, the Chicago Auto Show is the Nation's largest car show. In addition to being the largest, it also happens to be one of the oldest automotive events in the country, if not the world. Started in 1901 by Samuel A.
18.2 sq. miles
Amelia Island is 13 miles long, its width varies from 1/4 to 2 miles and it comprises 18.2 sq. miles and 11,600 acres of which 7 sq. miles lie within the city limits of Fernandina Beach. The 1990 census recorded a population of approximately 44,000 people of which 1/3 live on Amelia Island.