Café Bustelo is a well-known and beloved coffee brand that has been satisfying coffee lovers for decades. The company was established in the year 1928, and since then it has been headquartered in the...
The Café Bustelo TV Spot, 'Cafe Bustelo estuvo aquí: In the Heights' is a commercial campaign that showcases the rich cultural heritage of the famous New York neighborhood, Washington Heights. The commercial features real residents of the neighborhood, who applaud the strong coffee aroma of Café Bustelo enjoyed throughout the area for more than five decades.
The commercial opens with a montage of vibrant, colorful scenes of everyday life in the Heights; streets filled with people, kids playing in a park, and vendors selling their wares. The camera then zooms in on a café where the smell of Café Bustelo coffee fills the air. Customers in the café enjoy their cups of Café Bustelo, and the camera then pans out to show how the coffee is served around the Washington Heights neighborhood.
Next, the commercial highlights some of the prominent Latino cultural celebrations and events that happen in the neighborhood, including the annual Dominican Day Parade, the Feast of Saint Patrick, and the Puerto Rican Day Parade. Finally, the ad ends with the tagline, "Café Bustelo estuvo aquí" which means "Café Bustelo was here," a nod to the coffee's long history in the area.
Through this campaign, Café Bustelo celebrates the long-standing relationship that the brand has with the Latino community and the city of New York. By showcasing the vibrancy and diversity of Washington Heights, the commercial spotlights the culture and traditions that make the neighborhood so special and unique. Overall, the Café Bustelo TV Spot, 'Cafe Bustelo estuvo aquí: In the Heights' is an inspiring tribute to the rich cultural heritage of the Latino community and a testament to the power of coffee to bring people together.
Café Bustelo TV commercial - Cafe Bustelo estuvo aquí: In the Heights produced for Café Bustelo was first shown on television on June 12, 2021.
"In the Heights" by Lin-Manuel Miranda, Original Broadway Company
"In the Heights" is a song from the musical of the same name, which was written by Lin-Manuel Miranda. The musical tells the story of a vibrant Hispanic-American community in the Washington Heights neighborhood of New York City.
The song "In the Heights" serves as the opening number of the musical and introduces the audience to the setting and characters. It features a mix of rap, hip-hop, and Latin music, and showcases Miranda's unique style of blending different genres to create a seamless and innovative sound.
The Original Broadway Company recording of "In the Heights" was released in 2008 and features Miranda himself in the lead role of Usnavi. The cast recording won a Grammy Award for Best Musical Show Album in 2009, and the musical itself went on to win four Tony Awards, including Best Musical.
Overall, "In the Heights" is a beloved and iconic song that represents the heart and soul of the musical of the same name. It showcases Miranda's incredible talent as a composer and lyricist, and has become a symbol of the vibrant and diverse community it represents.
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