Overview of Midas CompanyMidas is a multinational company that specializes in the automotive industry. The company provides a variety of services, including auto repair, maintenance, and tire services...
Midas, the well-known automotive repair and services company, released a captivating TV spot titled "The Golden Guarantee." In this ad, Midas promises its customers a golden guarantee, assuring them that their gold-coated brakes have no compromise on stopping power.
The Midas TV spot begins with a shot of a golden statue of King Midas, surrounded by a lavish palace. We see a group of men crossing the palace's hallway, carrying a large gold object. It turns out to be a brake pad from a car, and they are carrying it with great care. The ad then shows a series of images of Midas repair professionals working on different cars.
A voiceover informs the viewers about the brand's Golden Guarantee and explains that every brake that Midas installs is gold-coated to preserve its durability and performance. The ad also highlights the company's decades-long experience and its reputation for high-quality service.
The TV spot then showcases Midas technicians testing various gold-colored brake pads on different cars, with a voiceover assuring the audience that Midas technicians follow rigorous remedial procedures to ensure that the brake pads are up to the highest industry standards.
Finally, the voiceover concludes with the brand's famous tagline: "Trust the Midas touch." The Golden Guarantee is an excellent way for Midas to communicate their commitment to quality and durability to their customers. The ad skillfully portrays the brand's expertise and experience in automotive repairs and services, making the brand a go-to choice for car owners looking for premium quality services.
Midas TV commercial - The Golden Guarantee produced for Midas was first shown on television on August 20, 2017.
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