Foot Locker is a well-known American sportswear retailer that primarily operates in malls, selling athletic footwear and apparel. The company was founded in 1974, and by 1988 Foot Locker had expanded...
In the Foot Locker TV Spot, titled 'Ghost Hunter' Featuring Dwight Howard, the NBA superstar features as a ghost hunter who is hired to investigate paranormal activity in a Foot Locker store. The commercial begins with Howard’s character walking through the store at night, armed with a flashlight, and looking for the reported ghost.
As he's searching, he stumbles upon a customer browsing the aisles, who asks him if he's seen any shoes on clearance. Howard responds coolly that the clearance shoes are at the back of the store, and then continues his hunt for the ghost.
Suddenly, a pile of shoes topples over, freaking Howard out. He runs into another shopper, and in his typical humorous fashion, convinces her to help him track down the ghost. They mistakenly think a mannequin is the ghost and spray the poor thing with Ghost-Away Spray, which turns out to be a Foot Locker product.
Finally, Howard tracks the "ghost" to a closed door, which he quickly opens, revealing a security guard snacking in the dark. Howard catches the guard, who sheepishly admits to pulling pranks on people, including Howard and the shoppers.
The commercial ends with Howard giving his best "I'm watching you" finger wag, before the Foot Locker logo appears on screen with the tagline, “Approved by Shoe Scientists,” and the phrase "Get Your Footwear Approved" is displayed.
Overall, the 'Ghost Hunter' TV spot is a hilarious and clever advertisement that plays on Foot Locker's brand image of being a "go-to" store for sneakerheads. Through the spot, Foot Locker showcases the variety of shoes and products available, and underscores the brand's message that they have hyper-engaged staff who are knowledgeable about footwear.
Foot Locker TV commercial - Ghost Hunter produced for Foot Locker was first shown on television on December 11, 2012.
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