What the American Academy of Pediatrics TV commercial - Keep Teens Safe Around Water is about.

The American Academy of Pediatrics (AAP) recently launched a TV spot, titled 'Keep Teens Safe Around Water,' with the aim of raising awareness about water safety among teenagers. The 30-second ad is part of AAP's broader campaign to reduce the incidence of drowning across the United States.

The TV spot shows a group of teenagers playing in the water at a lake. They are seen jumping, diving, and laughing while engaging in a range of water-related activities. However, as the ad progresses, the tone changes dramatically, with the image of fun and laughter replaced by an eerie silence as the viewer sees a teenage boy struggling to stay afloat in the water.

The ad then cuts to a message from AAP, urging parents to enroll their children in swim lessons and to ensure that they always swim with a buddy. The ad closes with a final message that reads, "Keep teens safe around water. Learn CPR."

The AAP's 'Keep Teens Safe Around Water' TV spot is a powerful reminder of the importance of water safety. According to the Centers for Disease Control and Prevention, drowning is the second-leading cause of unintentional injury-related death among children aged 1 to 14 years, and teenagers are at a higher risk of drowning than any other age group.

The ad's message is clear – parents must take water safety seriously and ensure that their children are equipped with the necessary skills to stay safe in and around water. With its powerful visuals and message, the 'Keep Teens Safe Around Water' TV spot is a necessary intervention in the fight to reduce the number of preventable drownings in the United States.

American Academy of Pediatrics TV commercial - Keep Teens Safe Around Water produced for American Academy of Pediatrics was first shown on television on June 10, 2020.