A Sioux City man won the $25 cash prize for submitting the winning entry, "Blue Bunny," after noticing how much his son enjoyed the blue bunnies in a department store window at Easter time. The winner, an illustrator by trade, also created the first Blue Bunny logo, used on Blue Bunny packaging for nearly 70 years!

For us, making the best frozen treats means starting with the best ingredients, like fresh milk sourced locally near our production facilities, so you get that fresh, farm-to-freezer taste in every bite. High-quality ingredients like these go into every one of our delicious frozen treats.

1935. Blue Bunny is born when the Wells brothers hold a “Name that Ice Cream” contest looking for a brand for their ice cream. A Sioux City man submitted “Blue Bunny” and his rendition of the original logo (known as Blu®) and won a whopping $25.

Le Mars, Iowa Wells Enterprises, Inc. is an American food company and was the largest family-owned and managed ice cream manufacturer in the United States, based in Le Mars, Iowa. It is the maker of Blue Bunny ice cream.

The Leaping Bunny Logo is the only internationally recognized symbol guaranteeing consumers that no new animal tests were used in the development of any product displaying it. The Logo can be seen on packaging, advertising, and websites for cosmetics and household products around the world.

Herodotus, Aristotle, Pliny and Claudius Aelianus all described the rabbit as one of the most fertile of animals. It thus became a symbol of vitality, sexual desire and fertility. The hare served as an attribute of Aphrodite and as a gift between lovers.

These are the five most popular flavors based on grocery sales:

• Vanilla. Vanilla.
• Bunny Tracks. Bunny Tracks.
• Peanut Butter Party. Peanut Butter Party.
• Super Chunky Cookie Dough. Cookie dough ice cream with a cookie dough batter swirl, chocolate chunks and cookie dough pieces.
• Cookies and Cream.

Several of the other ice creams scored very highly - although Blue Bunny scored 15 points above the next contender, one of our largest tasting spreads ever, securing its spot soundly as the best vanilla ice cream of the bunch.

Bassett's Ice Cream of Philadelphia is reportedly the oldest ice cream parlor in the country. Lewis Bassett used a mule-powered butter churn to make ice cream in the backyard of his New Jersey home in 1861.

Ferrero SpAWells Enterprises / Parent organizationFerrero International SA, more commonly known as Ferrero Group or simply Ferrero, is a multinational company with headquarters in Luxembourg. Ferrero is a manufacturer of branded chocolate and confectionery products, and the second biggest chocolate producer and confectionery company in the world. Wikipedia

Ferrero After over 100 years of being a a family owned business, the folks behind Blue Bunny have decided to sell the company to Ferrero (the people behind Nutella, Kinder, and Ferrero Rocher).

The Leaping Bunny Logo is the only internationally recognized symbol guaranteeing consumers that no new animal tests were used in the development of any product displaying it. The Logo can be seen on packaging, advertising, and websites for cosmetics and household products around the world.