Apple Inc.Apple Inc. is a multinational technology company headquartered in Cupertino, California. The company designs, develops, and sells consumer electronics, computer software, and online services...
Apple TV Spot "The Song" is a heartwarming and emotional ad that first aired during the 2014 holiday season. The ad opens with a young woman discovering an old recording of her grandmother singing "Love is Here to Stay" to her grandfather on the occasion of their anniversary. The young woman is deeply moved by the recording and decides to use her Apple products to create a duet with her grandmother's youthful voice.
As the song progresses, we see touching clips of family members watching the duet on their Apple devices and emotions running high. The ad ends with the tagline "From one gift comes many" and extols the virtues of the Apple product line.
The commercial is an example of effective storytelling with an emotional appeal. The use of music and personal memories strikes a perfect chord with viewers and leaves them feeling warm and hopeful. It also shows that Apple's products are not just cold devices, but have the potential to connect people, generate good memories, and create new experiences.
Moreover, the commercial highlights the importance of preserving old memories through technology. In many ways, this advertisement celebrates the role technology can play in bringing people closer and bridging generational divides. Overall, the Apple TV Spot "The Song" is a poignant, touching ad that celebrates love, family, technology, and the power of memories.
Apple TV commercial - The Song produced for Apple was first shown on television on December 13, 2014.
"Love Is Here to Stay" by George Gershwin and Ira Gershwin
"Love Is Here to Stay" is a popular jazz standard and a romantic ballad written by George Gershwin and Ira Gershwin in 1937. The song was included in the 1938 film "The Goldwyn Follies" and has since become a well-known and frequently recorded standard.
Ben Webster's version
Ben Webster was an American jazz saxophonist who recorded his version of "Love Is Here to Stay" as part of his album "Music for Loving." The album was released in 1955 and featured Webster's distinctive and soulful playing style. The track "Love Is Here to Stay" was recorded with an alternative take and released as part of another album, "Here's to Ben: A Vocal Tribute to Ben Webster" by Jacintha.
Other versions
"Love Is Here to Stay" has been recorded by many other artists , including Ella Logan, Nat King Cole, Lester Young, and Dexter Gordon, among others. The song has also been featured in numerous films and TV shows over the years.
Summary
"Love Is Here to Stay" is a classic jazz standard written by George Gershwin and Ira Gershwin. Ben Webster's version of the song is a particularly notable recording, featuring his signature saxophone playing style. The song has been recorded by many other artists and remains a beloved standard of the jazz repertoire.
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