What the Can-Am TV commercial - The Outliers is about.

Can-Am, the renowned manufacturer of high-performance all-terrain vehicles, recently released a striking TV spot titled 'The Outliers'. This ad features two iconic music artists, SAINt JHN and Joan Jett, who share a passion for adventure and pushing boundaries.

The TV spot opens with the image of a group of people on rugged, dusty terrain, revving their Can-Am vehicles. The voiceover says, "The Outliers are the ones who don't fit in. They break the mold. They're different." This sets the tone for the entire ad, which is all about celebrating those who dare to be different.

As the camera moves through the landscape, we see Joan Jett on her Can-Am off-road vehicle, dressed in her signature leather jacket and carrying her guitar. She strums her guitar while SAINt JHN glides by on his Can-Am three-wheeler. The ad then cuts to a scene of the two artists doing donuts in the dirt, striking a pose.

The music video takes an artistic turn at this point, with Joan Jett performing her hit song 'Bad Reputation' in the background. The lyrics "I don't give a damn 'bout my bad reputation" echo the message of the ad, which is all about embracing your unique identity and living life on your own terms.

The final scene shows the two artists riding off into the sunset, with the voiceover reminding us that "the world needs the Outliers." It's a powerful message that speaks to anyone who has ever felt like they didn't fit in with the crowd.

Overall, Can-Am's 'The Outliers' TV spot is a beautifully produced ad featuring two music legends who embody the spirit of adventure and individuality. The combination of stunning visuals, a catchy soundtrack, and a powerful message make this ad one to remember.

Can-Am TV commercial - The Outliers produced for Can-Am was first shown on television on March 1, 2021.