H&R Block is a tax preparation company based in Kansas City, Missouri, United States. Founded by Henry and Richard Bloch in 1955, the company has grown to become one of the largest tax preparation com...
H&R Block's new TV spot "Switch" features the acclaimed actor Jon Hamm as the face of the brand. The commercial begins with Hamm walking down a busy city street, casually dressed and looking relaxed. He speaks directly to the camera and explains how H&R Block is different from other tax preparation services.
Hamm emphasizes H&R Block's expertise, stating that their tax pros are highly trained and have an average of 12 years of experience in the field. He also mentions the company's guarantee: if they make an error on your taxes, they will pay any resulting penalties and interest.
The commercial then goes on to show a woman in her home office, struggling with her tax forms. She is clearly stressed out and frustrated. Suddenly, Hamm appears in her room, offering to help her with her taxes. In a delightful moment of absurdity, he whips out an old-fashioned calculator from his pocket and starts crunching numbers.
The ad ends with Hamm reassuring the woman that she can trust H&R Block to handle her taxes. The tone throughout the commercial is friendly, approachable, and reassuring - exactly what you want in a tax preparation service.
In summary, H&R Block's TV spot featuring Jon Hamm is a clever and effective ad that puts a human face on the company's tax preparation services. Hamm's charm and wit help to make the complex world of taxes seem a little less daunting, while the commercial's message emphasizes the company's experience and guarantee. If you're looking for a tax prep service you can trust, H&R Block may be just the solution you need.
H&R Block TV commercial - Switch produced for H&R Block was first shown on television on January 6, 2017.
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