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American Express TV commercial - Balancing the Balance
American Express

American Express is a globally recognized financial services company that provides an array of products such as credit cards, charge cards, and traveler's checks to its customers. Founded in 1850, the...

What the American Express TV commercial - Balancing the Balance is about.

American Express TV commercial - Balancing the Balance

Title: Balancing the Balance: American Express TV Spot

In this electrifying American Express TV spot, titled "Balancing the Balance," the renowned rock band, The Killers, delivers an unforgettable performance that captivates viewers and embodies the spirit of finding harmony in life's complexities. With their signature blend of raw energy and thought-provoking lyrics, this collaboration creates a captivating and memorable advertising experience.

The commercial opens with a sweeping aerial shot, showcasing a bustling cityscape. The camera zooms in on a diverse group of individuals, each representing different aspects of everyday life: career-driven professionals, artists, athletes, and families. As the scene transitions, the sound of The Killers' hit song, "Blowback," starts to reverberate throughout the ad.

The tempo of the song syncs with the fast-paced snippets of people balancing various aspects of their lives. The lyrics, cleverly intertwined with the visuals, highlight the challenges and triumphs of juggling work, family, and personal aspirations. It taps into the universal struggle of finding equilibrium amidst life's constant demands.

Visually striking sequences showcase individuals negotiating tightrope walks, deftly navigating intricate obstacles, and gracefully balancing on beams. The idea of balance expands metaphorically, representing not only the physical, but emotional and financial aspects of life as well.

American Express emerges as a strategic partner in these individuals' journeys to balance their financial lives. Quick cuts depict American Express cardholders effortlessly managing their finances with the help of advanced digital tools and streamlined payment processes.

Throughout the commercial, The Killers' music serves as a driving force, with frontman Brandon Flowers' passionate vocals infusing the scenes with a sense of determination and resilience. The band's electrifying performance adds an extra layer of dynamism, creating an energy that is contagious and inspiring.

The ad culminates in a powerful finale, featuring a montage of elated individuals conquering their challenges and finding the balance they seek. Against a backdrop of fireworks and confetti, American Express's tagline, "Balancing the Balance with American Express," emerges, leaving viewers with a lasting impression of a brand that understands and supports their aspirations.

The collaboration between American Express and The Killers in "Balancing the Balance" exemplifies a perfect synergy, beautifully blending music, visuals, and a powerful message. This TV spot reminds us all that life's challenges are an opportunity for growth, and with the right partner by our side, achieving balance becomes an attainable reality.

American Express TV commercial - Balancing the Balance produced for American Express was first shown on television on April 15, 2018.

Song from commercial American Express TV Spot, 'Balancing the Balance' Song by The Killers

The song "Human" by The Killers is a popular rock song released in 2008. It was written by the band members, produced by the band and Stuart Price, and has become one of their most recognizable hits.

Musical Style and Lyrics: Musically, "Human" is characterized by its catchy melody, driving rhythm, and anthemic sound. The song features a combination of rock and electronic elements, with Brandon Flowers' distinctive vocals delivering the lyrics.

The lyrics of "Human" have generated some discussion and interpretation. The line that stands out in particular is "Are we human, or are we dancer?" This line has sparked debate and confusion among listeners. Some have interpreted it as a grammatical error, while others see it as a deliberate artistic choice.

Interpretation and Meaning: The meaning of the song has been subject to various interpretations. The band has stated that "Human" is meant to be a social commentary, criticizing the state of society and the moral decay they perceive. The line "Are we human, or are we dancer?" can be seen as a metaphorical question about the loss of individuality and authenticity in a world that often demands conformity.

Lead singer Brandon Flowers has explained that the line was inspired by a disparaging comment made by a journalist who referred to the band members as "dancers" rather than "rock stars." Flowers used this comment as a starting point to explore the idea of identity and the pressure to conform.

Reception and Legacy: "Human" was a commercial success for The Killers, reaching high chart positions in several countries and becoming a fan favorite. It has been praised for its infectious melody and thought-provoking lyrics.

The song's impact has extended beyond its initial release, as it continues to be a staple of The Killers' live performances and remains one of their most recognizable songs. Its catchy chorus and memorable lyrics have made it a perennial favorite among fans.

Conclusion: The song "Human" by The Killers is a popular rock song with a catchy melody and anthemic sound. Its lyrics explore themes of identity, conformity, and social commentary. The line "Are we human, or are we dancer?" has sparked debate and interpretation among listeners. The song has been well-received and remains a significant part of The Killers' discography.

Frequently Asked Questions about american express tv spot, 'balancing the balance' song by the killers

The ad, emphasizing Amex perks across sporting seasons, was directed by Nicole Ackerman with Merman Pictures. It features music tracks from Sofi Tukker (“Best Friend”) and Daphne Willis (“Show Up”).

Published on May 10, 2023. Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Lin-Manuel Miranda stars in a cinematic, travel-focused spot from American Express.

American Express TV Spot, 'The Rhythm of the Island' Featuring Lin-Manuel Miranda.

Issa Rae's latest collaboration with America Express shows the “Insecure” creator at work - in a stylish yet lighthearted 60-second commercial where she sits writing at her computer, as her imaginings come to life around her. Rohan Blair-Mangat of Eleanor directed the spot through Dentsu Creative.

The album has 18 tracks and was the first album in history to have all of its tracks commercially licensed: “Porcelain,” for instance, appeared on TV commercials for Bailey's Irish Cream, Hong Kong's PCCW and Nordstrom, and Volkswagen's MKIV Jetta; “Find My Baby” was on a commercial for American Express featuring ...

American Express TV Spot, 'US Open: Advantage' Song by Daphne Willis, Yung Tarino - iSpot.tv.

Chase Freedom Unlimited Chase Freedom Unlimited TV Spot, 'Get Your Bags Packing for Some Travel Cashbacking' Featuring Kevin Hart.

He played the Bud Light King in Bud Light's Dilly Dilly television commercials.

Jim Jenkins Ogilvy Worldwide New York, United States

TitleOne Hour Photo
DirectorJim Jenkins
Creative DirectorChris Mitton
Creative DirectorTerry Finley
Account SupervisorNancy Boyd

Regina Rene King (born January 15, 1971) is an American actress and director. She has received various accolades, including an Academy Award, a Golden Globe Award, and four Primetime Emmy Awards.

S. Epatha Merkerson Epatha Merkerson.

Moby or Richard Melville Hall (born September 11, 1965) is an American DJ, songwriter and musician. He is famous for his songs "Porcelain" and " why does my heart feel so bad ". The video for another one of his songs, We are all made of stars shows him dressed as an astronaut in a space suit.

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Actors who starred in American Express TV Spot, 'Balancing the Balance' Song by The Killers

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Agenices

Agenices of the American Express TV Spot, 'Balancing the Balance' Song by The Killers

American Express TV commercial - Balancing the Balance
mcgarrybowen

Mcgarry Bowen LLC is a marketing solutions company with a focus on problem-solving. The company specializes in writing and editing, and has a team of talented professionals who are dedicated to buildi...

American Express TV commercial - Balancing the Balance
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

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Products Advertised

American Express Business Loan
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