What the Cookie Jam TV commercial - More Sugar is about.

Cookie Jam is a popular match-three puzzle game that has taken the app world by storm. Recently, Cookie Jam released a new TV spot titled 'More Sugar', featuring the hilarious comedian and actor, Ken Jeong.

In the TV spot, Ken Jeong plays the role of a mad scientist who is on a mission to create the ultimate cookie recipe. He is seen mixing various ingredients in his lab, before landing on the perfect blend of sugar, flour, and other secret ingredients. As he creates his recipe, the Cookie Jam game is displayed in the background, showcasing various levels of the game and the fun challenges that players encounter.

The TV spot cleverly intertwines the fun and addictive nature of the game with Ken Jeong's comedic personality. The mad scientist in the lab is a perfect representation of the way in which players of Cookie Jam become fully immersed in the game - experimenting with different combinations of moves and strategies as they progress through the levels.

Towards the end of the TV spot, Ken Jeong finally bites into his creation and is ecstatic about the outcome as he exclaims, "This is it! More sugar!" The spot then closes by displaying the Cookie Jam logo accompanied by the tagline "Ready to Jam?"

Overall, the Cookie Jam TV spot with Ken Jeong is a witty and entertaining advertisement that perfectly captures the fun and adventurous spirit of the popular mobile game. The tongue-in-cheek humor and cameo by the famous comedian provide a playful twist to the advertisement, making it stand out from the crowd.

Cookie Jam TV commercial - More Sugar produced for SGN was first shown on television on January 5, 2016.