What the Under Armour TV commercial - Gisele Bündchen: I Will What I Want is about.

Title: Under Armour TV Spot: Gisele Bündchen - I Will What I Want

Introduction:In the high-powered world of sports marketing, where major athletic brands compete for attention, Under Armour pushed the boundaries with their groundbreaking TV spot, 'Gisele Bündchen: I Will What I Want.' Released in 2014, this empowering advertisement featuring Brazilian supermodel Gisele Bündchen sent shockwaves throughout the industry and captivated audiences worldwide. Let's delve into the captivating story behind this iconic TV spot.

The Story:The Under Armour TV spot begins with a dimly lit room where Gisele Bündchen, dressed in athletic attire, is performing a series of intense and demanding boxing workouts. As she delivers punches and kicks to the sound of thunderous music, a stream of negative comments starts to fill the room.

These comments, representing the criticism and doubts that Gisele has faced throughout her career, appear in bold text against the walls and floor. Phrases like "She's too old," "She's just a model," and "She should stick to what she knows" surround Gisele, testing her resolve.

Undeterred, Gisele locks eyes with the cameras and channels her inner strength as she continues her relentless workout. With every blow, she defies the doubters, proving that she is more than just a pretty face. Gisele's message is clear - she will rise above the negative opinions and judgments and show the world what she is truly capable of, on her own terms.

As the intense workout reaches its climax, the room explodes in a shower of shattered glass, symbolizing Gisele breaking through the barriers imposed on her by the industry and society. The spot ends with the powerful tagline: "I will what I want," leaving viewers inspired and in awe of Gisele's determination and resilience.

Impact:The 'Gisele Bündchen: I Will What I Want' TV spot pushed boundaries by challenging the conventional expectations placed upon women in the athletic world. It celebrated strength, perseverance, and the power of self-belief.

Under Armour's decision to feature Gisele Bündchen, a renowned supermodel, demonstrated their commitment to shattering stereotypes and elevating women in sports. By showcasing her dedication, physical prowess, and mental fortitude in this TV spot, Under Armour cemented its position as a brand that champions authenticity and empowers individuals to defy expectations.

The campaign resonated with viewers around the globe, sparking conversations about gender norms, body image, and the vital importance of self-confidence. 'Gisele Bündchen: I Will What I Want' not only promoted Under Armour's products but also played a significant role in shaping a more inclusive and empowering narrative in the sports industry.

Conclusion:Under Armour's TV spot, 'Gisele Bündchen: I Will What I Want,' proved to be a game-changer in the world of sports marketing. By featuring Gisele Bündchen in a powerful and visually striking setting, the campaign shattered stereotypes and inspired individuals to embrace their strength and overcome adversity. This trailblazing TV spot remains a testament to the impact of effective storytelling and the power of pushing boundaries within the industry.

Under Armour TV commercial - Gisele Bündchen: I Will What I Want produced for Under Armour was first shown on television on September 15, 2014.