IHOP, also known as the International House of Pancakes, is a popular American restaurant chain specializing in breakfast foods. Established in 1958, IHOP has since become a household name, renowned f...
IHOP, the beloved American pancake chain, has teamed up with Marvel Studios' upcoming film "Ant-Man and The Wasp: Quantumania" for an exciting new TV spot.
The ad begins as Ant-Man himself, played by Paul Rudd, walks into an IHOP restaurant and sits down at a booth. As he looks over the menu, the waitress approaches him and asks if he would like to try the restaurant's new Quantum Pancakes. Intrigued, Ant-Man chooses to order them. Soon after, The Wasp (Evangeline Lilly) races in and joins Ant-Man at the table, also ordering the Quantum Pancakes.
As they dig into their meal, they find themselves shrinking down to a tiny size, experiencing the world in a completely new way. They navigate through stacks of pancakes, dodge syrup drips as if they were giant waterfalls, and get propelled by bursts of whipped cream. The TV spot is fast-paced and action-packed, featuring thrilling CGI and a comedic interplay between Ant-Man and The Wasp.
The ad aims to promote IHOP's new Quantum Pancakes, which are described as "piled high with blueberries, blackberries, and strawberries and topped with a delicious dollop of whipped cream." The dish is a fitting promotion for "Ant-Man and The Wasp: Quantumania," as the movie's storyline takes place in the quantum realm.
The partnership between Marvel Studios and IHOP is a great example of creative marketing, as it effectively combines two entertainment properties to promote both brands. The TV spot will undoubtedly capture the attention of Marvel fans and IHOP customers alike, making it a smart move for both companies.
IHOP TV commercial - Ant-Man and The Wasp: Quantumania produced for IHOP was first shown on television on January 30, 2023.
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