About AflacAflac is a leading insurance company that helps individuals and families with their supplemental insurance needs. The company was founded in 1955 and is headquartered in Columbus, Georgia....
Aflac is known for their humorous and memorable TV spots, and their 'What Is It?' commercial is no exception. The commercial opens with an ordinary scene of someone enjoying a cup of coffee at a café, when suddenly a strange bird-like creature walks by. The bewildered café-goer turns to the waitress and asks, "What is it?" to which she matter-of-factly responds, "It's an Aflac duck."
The commercial then cuts to a series of humorous scenarios in which people encounter the duck and ask "What is it?" in confusion. We see a veterinarian examining the duck, a teacher asking the duck to spell "Aflac", and even a couple on a date perplexed by the duck's presence at their candlelit dinner.
Through these scenarios, the commercial cleverly reinforces the Aflac brand as the provider of supplemental insurance that helps protect people financially in the face of unexpected events. The duck is a visual representation of Aflac's brand identity, and the commercial uses humor to make the brand memorable and engaging.
Overall, the 'What Is It?' Aflac TV spot is a comedic and effective way to showcase the brand's identity and services. It's an example of how creativity and humor can be used to make insurance advertising more engaging and effective.
Aflac TV commercial - What Is It? produced for Aflac was first shown on television on January 6, 2019.
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