What the Twix TV commercial - Wrong Questions is about.

Title: Twix TV Spot Analysis: 'Wrong Questions'

Introduction:Twix, the popular chocolate candy bar known for its crunchy biscuit center and caramel toppings, has always been known for its clever and witty advertising campaigns. In one of their memorable TV spots, titled 'Wrong Questions,' Twix takes a playful and humorous approach to engage its audience while showcasing the product's uniqueness. This article will delve into the details of this amusing advertisement and analyze its impact on viewers.

The Concept:The 'Wrong Questions' TV spot opens with a mischievous voiceover asking a series of bizarre and unrelated questions, such as "Why aren't there seatbelts on buses?" or "Why don't sheep shrink when it rains?" These absurd questions captivate viewers, piquing their curiosity and drawing them further into the commercial. Before the audience can even process the odd questions, the voiceover cheerfully announces, "At Twix, we ask the right questions!"

Visuals and Storyline:The television spot transitions into a series of humorous scenarios, each illustrating the importance of asking the right questions. One scene captures two co-workers struggling to collaborate on a project, with one insisting on using a stapler to fix their computer. Another scene shows a person using the wrong tool to slice a birthday cake, resulting in a comical cake disaster. Throughout these scenarios, the voiceover emphasizes that asking the right questions can make a significant difference in various aspects of life.

Twix's Association:As the commercial unfolds, Twix cleverly introduces its product as the answer to the 'right question.' Two individuals are seen breaking a Twix bar in half, revealing its iconic biscuit center and gooey caramel. The commercial highlights the unique concept of having two bars in one package, suggesting that Twix has found the perfect answer to the ultimate question of satisfying both crunchy and creamy cravings simultaneously.

The Impact:By presenting humorous scenarios and asking thought-provoking questions, the 'Wrong Questions' TV spot achieves several objectives. Firstly, it grabs the attention of the viewers and keeps them engaged by promoting laughter and curiosity. Additionally, it highlights Twix's brand identity as a fun and innovative chocolate snack. The commercial successfully communicates the company's message, emphasizing that Twix is the answer for those who do not want to settle for just one option.

Conclusion:Twix's TV spot, 'Wrong Questions,' stands out as a quintessential example of the brand's commitment to creative and attention-grabbing advertising. By humorously presenting absurd scenarios and highlighting the importance of asking the right questions, the commercial effectively promotes Twix's unique selling proposition. Through engaging storytelling and creative visuals, this TV spot showcases Twix's ability to connect with its audience, leaving a lasting impression and a craving for their delicious chocolate treat.

Twix TV commercial - Wrong Questions produced for Twix was first shown on television on September 24, 2013.